Multimedia Journalism: A Practical Guide, 2nd Edition (Paperback) book cover

Multimedia Journalism

A Practical Guide, 2nd Edition

By Andy Bull


510 pages

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Paperback: 9781138792845
pub: 2015-10-16
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Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.

The second edition features new chapters including:

  • getting started with social media
  • live reporting
  • building proficiency with Wordpress
  • building apps for smartphones and tablets
  • building a personal brand and developing a specialism
  • long-form video journalism, audio and video news bulletins and magazine programmes.

The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.

The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.

The book is also be supported by fully updated online masterclasses at

Table of Contents

Guided tour Introduction: Equipping you for the fourth revolution in journalism How to use this book in conjunction with the online version Part A: Getting started 1. Essentials of writing a news story 2. Creating a publishing platform 3. Getting started with social media 4. Audio and podcasting 5. Still pictures and video Part B: Building proficiency 6. Live blogging and curation 7. Developing your abilities as a reporter and interviewer 8. Building proficiency with Wordpress 9. Social and community journalism 10. Email bulletins and creating your own RSS feed with Yahoo Pipes 11. Stills, audio and audio-visual packages 12. Video 13. Data journalism 14. Building a personal brand, and developing a specialism Part C: Professional Standards 15. Features and in-depth packages 16. Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading 17. Multi-platform publishing and developing your skills as an editor 18. Advanced multimedia storytelling 19. Long-form video journalism, audio and video news bulletins and magazine programmes 20. The future

About the Author

Andy Bull has been a journalist for over 30 years, working in senior positions on The Times, AOL, The Independent, Conde Nast and The Mail on Sunday, among others. He is also the author of Brand Journalism (Routledge, 2013).

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies