2nd Edition
Multimedia Storytelling for Digital Communicators in a Multiplatform World
Now in its second edition, Multimedia Storytelling for Digital Communicators in a Multiplatform World is a trusted guide for all students who need to master visual communication through multiple media and platforms.
Incorporating how-to’s on everything from website and social media optimization to screenwriting, this textbook provides readers with the tools for successfully merging new multimedia technology with very old and deep-rooted storytelling concepts. Topics covered include: how to understand conflict, characters, and plot development; conducting successful interviews; editing video in post-production; and sourcing royalty-free music and sound effects. The book also includes a range of supplemental material, including exercises for each chapter, interviews with seasoned professionals, key terms, and review questions. New to this edition are thoroughly updated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques, to reflect current industry trends.
This book is a key resource for students learning to think and create visually in fields across broadcast and digital journalism, film, photography, advertising, and public relations.
Foreword
Preface
Acknowledgments
1 Visual Storytelling: In What Ways Do We Think about Visual Storytelling Every Day?
2 Story Structure: How Do You Tell a Story to Be Made into a Film?
3 The Visual Storyteller's Toolbox: What Kinds of Equipment Are Needed for Gathering Multimedia Content?
4 The Internet and Social Media: How Are the Internet and Social Media Affecting Visual Storytelling?
5 The Building Blocks of Visual Storytelling: How Are Visual Images Created and Combined Logically to Tell a Coherent Story with a Beginning, Middle, and End?
6 Editing a Video in Post-Production: Why Do Motion Pictures and News Video Utilize Specific Editing Techniques?
7 Multimedia Storytelling in Entertainment: How Do You Write a Script and Tell a Story Visually Within a Designed Reality?
8 Multimedia Storytelling in Journalism: How Can Multimedia Storytelling Be Used to Tell True-Life Stories?
9 Multimedia Storytelling in Strategic Communications: What Makes an Effective Strategy to Push a Brand Visually on Multiple Platforms?
10 Visual Storytelling with Mobile Devices: How do you use a mobile device to tell high quality visual stories using your personal phone’s camera?
11 Visual Innovation and Storytelling: What innovative tools and platforms do we use to tell and view new forms of visual stories?
Index
Biography
Seth Gitner is Associate Professor of Magazine, News and Digital Journalism & Visual Communications at the S.I. Newhouse School of Public Communications at Syracuse University, New York, where he teaches multimedia storytelling, photography, and video journalism classes. He has served as head of the Visual Communication Division for the Association for Education in Journalism and Mass Communication (AEJMC), and he has served as a board member of the National Press Photographers Association. He has earned two life memberships for his work for the association. Prior to entering academia, Gitner was an award-winning multimedia editor and photojournalist working for newspapers in Maryland and Virginia.
