Multiple Attribute Decision Making: Methods and Applications, 1st Edition (Hardback) book cover

Multiple Attribute Decision Making

Methods and Applications, 1st Edition

By Gwo-Hshiung Tzeng, Jih-Jeng Huang

Chapman and Hall/CRC

352 pages | 66 B/W Illus.

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Hardback: 9781439861578
pub: 2011-06-22
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Description

Decision makers are often faced with several conflicting alternatives. How do they evaluate trade-offs when there are more than three criteria? To help people make optimal decisions, scholars in the discipline of multiple criteria decision making (MCDM) continue to develop new methods for structuring preferences and determining the correct relative weights for criteria. A compilation of modern decision-making techniques, Multiple Attribute Decision Making: Methods and Applications focuses on the fuzzy set approach to multiple attribute decision making (MADM). Drawing on their experience, the authors bring together current methods and real-life applications of MADM techniques for decision analysis. They also propose a novel hybrid MADM model that combines DEMATEL and analytic network process (ANP) with VIKOR procedures.

The first part of the book focuses on the theory of each method and includes examples that can be calculated without a computer, providing a complete understanding of the procedures. Methods include the analytic hierarchy process (AHP), ANP, simple additive weighting method, ELECTRE, PROMETHEE, the gray relational model, fuzzy integral technique, rough sets, and the structural model. Integrating theory and practice, the second part of the book illustrates how methods can be used to solve real-world MADM problems. Applications covered in the book include:

  • AHP to select planning and design services for a construction project
  • TOPSIS and VIKOR to evaluate the best alternative-fuel vehicles for urban areas
  • ELECTRE to solve network design problems in urban transportation planning
  • PROMETEE to set priorities for the development of new energy systems, from solar thermal to hydrogen energy
  • Fuzzy integrals to evaluate enterprise intranet web sites
  • Rough sets to make decisions in insurance marketing

Helping readers understand how to apply MADM techniques to their decision making, this book is suitable for undergraduate and graduate students as well as practitioners.

Table of Contents

Introduction

Profile of Multiple Criterion Decision Making

Historical Development of Multiple Attribute Decision Making

Historical Development of Multiple Objective Decision Making

Introduction to Fuzzy Sets

Outline of this Book

PART I CONCEPTS AND THEORY OF MADM

Analytic Hierarchy Process

Eigenvalue Method

Geometric Mean Method

Linear Programming Method

Fuzzy Lambda-Max Method

Analytic Network Process and Fuzzy Analytic Network Process

Analytic Network Process

Fuzzy Analytic Network Process

A Matrix Method for Fuzzy Analytic Network Process

Simple Additive Weighting Method

Simple Additive Weighting Method

Fuzzy Simple Additive Weighting

Fuzzy Simple Additive Weighting for the Best Plan: Example of an Environment-Watershed Plan

Fuzzy Multiple Criteria Decision-Making

TOPSIS and VIKOR

TOPSIS

VIKOR

Comparing VIKOR and TOPSIS

Fuzzy TOPSIS

ELECTRE Method

ELECTRE I

ELECTRE II

ELECTRE III

ELECTRE IV

PROMETHEE Method

The Notion of the PROMETHEE Method

PROMETHEE I, II, III, IV

Example for House Selection

Gray Relational Model

Concepts of Gray System and Gray Relation

Gray Relation Model

Gray Relation for Multiple Criteria Evaluation

Example for Car Selection

Fuzzy Integral Technique

Fuzzy Integral

Hierarchical Fuzzy Integral

Rough Sets

Information System

Indiscernible Relation

Approximation of Sets and Approximation of Accuracy

Reduction of Attributes

Decision Table and Decision Rules

The Analytical Procedure of Data Analysis

Structural Model

Interpretive Structural Modeling Method

Dematel Method

Fuzzy Cognition Maps

PART II APPLICATIONS OF MADM

AHP: An Application

Introduction

Planning and Design Alternatives Evaluation Model

Case of Selecting the Engineering Service for Public Buildings

Discussions

Conclusion

A VIKOR Technique with Applications Based on DEMATEL and ANP

Introduction

A Novel Hybrid Multiple Criteria Decision Making model

Numerical Example with Applications

Discussions and Comparisons

Conclusions

TOPSIS and VIKOR: An Application

Alternative Solutions

Evaluation Criteria

Evaluation of the Alternatives

Multicriteria Optimization

Conclusions

ELECTRE: An Application

Introduction

Multiple Objective Equilibrium Network Design Problem

Modeling the Network Improvement Problem with Multiobjective Decision Making

The Model and the Solution of the Bilevel Multiobjective Network Design

The Evaluation and Group Decision Making for Network Improvement Project

Conclusions and Recommendations

PROMETEE: An Application

Introduction

Solar Thermal Energy

Solar Photovoltaics

Fuel Cells

Wind Energy

Biofuels

Geothermal Energy

Ocean Energy

Hydrogen Energy

Evaluation of New Energy-Development Alternatives

Application of AHP

Application of PROMETHEE

Conclusions

Gray Relation: An Application

Introduction

Non-additive Type Fuzzy Multicriteria Evaluation

Multicriteria Evaluation through the Fuzzy Integral

Multiple Criteria Evaluation of the Gray Relation Model

Constructing the Gray Relation Model with Non-Additive Measures

Empirical Analysis: A Case Study of Taiwan’s Junior Colleges

Problem Descriptions

Constructing a Multiple Criteria Evaluation Systems

Analysis Procedures

Analysis Results and Discussions

Conclusions

Appendices

Fuzzy Integral: An Application

Introduction

Modeling the Hierarchical Structure of the Choquet Integral

Empirical Case: Fuzzy Integral for Enterprise Intranet Web Sites

Conclusions

Appendices

Rough Sets: An Application

Introduction

Illustrative Empirical Study: A Case for Making Insurance Marketing Decisions

Study of Customer Needs and Reason for No Purchase

Empirical Result

Discussions

Conclusions

Appendices

Extending the DEMATEL Method for Group Decision Making in Fuzzy Environments

Introduction

Dematel and Fuzzy Group Decision Making

The Analytical Procedure of the Proposed Methodology

Application of the Proposed Methodology

Conclusions

Appendix

Appendix

References

Index

About the Authors

Gwo-Hshiung Tzeng is a Distinguished Chair Professor of Kainan University, Taiwan. He received a Bachelor’s degree in business management from the Tatung Institute of Technology (1967); a Master’s degree in urban planning from Chung Hsing University (1971); and a PhD in management science from Osaka University, Japan (1977). His current research interests include statistics, multivariate analysis, networks, routing and scheduling, multiple criteria decision making, fuzzy theory, hierarchical structure analysis for application to technology management, energy, environment, transportation systems, transportation investment, logistics, location, urban planning, tourism, technology management, electronic commerce, and global supply chains. He is editor-in-chief of the International Journal of Operations Research and the International Journal of Information Systems for Logistics and Management, among others.

Jih-Jeng Huang is currently Assistant Professor of Computer Science and Information Management at Soochow University, Taiwan, and teaches research method, multivariate analysis, and capital asset and pricing models, among others. He received his PhD in Information Management from the National Taiwan University. His current research interests include multiple criteria decision making, knowledge management, behavioral economics and finance, and data analysis. He has published on these interests widely in journals and conference proceedings.

Subject Categories

BISAC Subject Codes/Headings:
BUS049000
BUSINESS & ECONOMICS / Operations Research
MAT003000
MATHEMATICS / Applied
TEC009000
TECHNOLOGY & ENGINEERING / Engineering (General)