Museum Diplomacy in the Digital Age: 1st Edition (Paperback) book cover

Museum Diplomacy in the Digital Age

1st Edition

By Natalia Grincheva


200 pages | 22 B/W Illus.

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pub: 2020-07-24
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Museum Diplomacy in the Digital Age explores online museums as sites of contemporary cultural diplomacy.

Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces. Demonstrating that digital media allow museums to reach far beyond their physical locations, Grincheva investigates whether online audiences are given the tools to co-curate museums and their collections to establish new pathways for international cultural relations, exchange and, potentially, diplomacy. Evaluating the online capacities of museums to exert cultural impacts, the book illuminates how online museum narratives shape audience perceptions redefining their cultural attitudes and identities.

Museum Diplomacy in the Digital Age will be of interest to academics and students teaching or taking courses on museums and heritage, communication and media, cultural studies, cultural diplomacy, international relations and digital humanities. It will also be useful to practitioners around the world who want to learn more about the effect digital museum experiences have on international audiences.

Table of Contents

  1. Introduction. When museums go global and digital: New pathways of museum diplomacy
  2. Digital museum diplomacy
  3. Failures of digital repatriation diplomacy: The Virtual Museum of the Pacific
  4. Digital heritage imperialism: "A History of the World in 100 Objects"
  5. Online power of global brands: YouTube Play
  6. Conclusion. From failures to successes: From the material past to digital futures

About the Author

Dr Natalia Grincheva is an Honorary Research Fellow in the Research Unit of Public Cultures at The University of Melbourne. Most recently, she was appointed to the Associate Professor position in the Department of Media at the National Research University "Higher School of Economics" in Moscow, Russia. She pursues her career in the field of digital humanities focusing on development of new computational methods to study museums as important players in creative economy and actors of soft power. The holder of several prestigious international academic awards, including a Fulbright (2007-2009), Quebec Fund (2011-2013), Australian Endeavour (2012-2013) and Soros research grant (2013-2014), she has travelled the world to conduct research on digital diplomacy. Focusing on new museology and social-media technologies, she has successfully implemented several research projects on the diplomatic uses of new media by the largest museums in North America, Europe and the Asia–Pacific region. Her most recent publication is a monograph, Global Trends in Museum Diplomacy (New York: Routledge, 2019).

About the Series

Museum Meanings

Museums have undergone enormous changes in recent decades; an ongoing process of renewal and transformation bringing with it changes in priority, practice and role, as well as new expectations, philosophies, imperatives and tensions that continue to attract attention from those working in, and drawing upon, wide-ranging disciplines.

Museum Meanings presents new research that explores diverse aspects of the shifting social, cultural and political significance of museums and their agency beyond, as well as within, the cultural sphere. Interdisciplinary, cross-cultural and international perspectives and empirical investigation are brought to bear on the exploration of museums’ relationships with their various publics (and analysis of the ways in which museums shape – and are shaped by – such interactions).

Theoretical perspectives might be drawn from anthropology, cultural studies, art and art history, learning and communication, media studies, architecture and design and material culture studies, amongst others. Museums are understood very broadly – including art galleries, historic sites and other cultural heritage institutions – as are their relationships with diverse constituencies.

The Series Editors invite proposals that explore the political and social significance of museums and their ethical implications. If you have an idea for a book that you think would be appropriate for the series, then please contact the Series Editors to discuss further.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
ART / Museum Studies
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
SOCIAL SCIENCE / Archaeology