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Museum Management and Marketing book cover

1st Edition

Museum Management and Marketing

Edited By Richard Sandell, Robert R. Janes Copyright 2007
440 Pages
by Routledge

444 Pages
by Routledge

448 Pages
by Routledge
Also available as eBook on:
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the... Read more

1. Museums and Change  2. Museum Management  3. Marketing the Museum

Biography

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).

Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).

'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice

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