Museum Management and Marketing  book cover
1st Edition

Museum Management and Marketing

ISBN 9780415396295
Published April 19, 2007 by Routledge
440 Pages

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Book Description

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Table of Contents

1. Museums and Change  2. Museum Management  3. Marketing the Museum

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Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).

Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).

Featured Author Profiles

Author - Robert R.  Janes

Robert R. Janes

Independent Scholar-Practitioner,
Canmore , Alberta, Canada

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'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice