Museum, Media, Message: 1st Edition (Paperback) book cover

Museum, Media, Message

1st Edition

Edited by Eilean Hooper-Greenhill


316 pages

Purchasing Options:$ = USD
New in Paperback: 9780415198288
pub: 1998-12-17
Hardback: 9780415116725
pub: 1995-01-05
eBook (VitalSource) : 9780203456514
pub: 2013-03-07
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Collecting together a group of talented writers, Museum, Media, Message considers, in depth, the most up-to-date approaches to museum communication including: museums as media; museums and audience; and the evaluation of museums.

Addressing the need for museums to develop better knowledge of visitor experience, this volume introduces a broad range of issues, and presents the ultimate how, why and who of museum communication.

Museum, Media, Message combines philosophical discussion, practical examples and case studies and examines museum communication in three sections:

  • analyzing how museums and galleries construct and transmit complex systems of value through processes of collection and exhibition
  • raising philosophical and management issues and exploration of work with specific audiences
  • introducing methods for studying the audiences’ experiences of communication events in museums.

Perfect for people who want to develop a more critical and informed professional museum practice, and for students looking to enhance their skills of analysis and reflection, this book is of value to anyone interested in the current debates and issues of this new and growing field.


`Eilean Hooper-Greenhill's introductory essay gives a excellent review of how thinking about museums as medium for communication has developed. .. The book itself offers glimpses of a wide range of different ideas from varying backgrounds, both from the UK and abroad, and offers papers from authors of varying experience and standing, …' - Intl Jrnl of Heritage Studies

`… an excellent review of how thinking about museums as a medium for communication has developed.' - Intl Jrnl of Heritage Studies

Table of Contents

1. Museums and Communication - An Introductory Essay Part 1: Museums as Media 2. Collecting as Media and Message 3. The Museum Message between the Document and Information Exhibitions as Communicative Media 4. Observations on Semiotic Aspects in the Museum work of Otto Neurath 5. Early Museums and Nineteenth Century Media 6. New Technologies for Museum Communication 7. Education, Sunflowers and the New Vulgarity in Art Museums Part 2: Communication in Action 8. Changing Media, Changing Messages 9. Museums in Partnership 10. A Manager Discusses Museum Communication 11. Learning from each Other - Museums and Older Members of the Community - The People's Story 12. Museums and Disabled People: The Case for Partnerships and Collaboration 13. Integrating School Visits, Tourists and the Community at the ARC, York 14. Getting the Message: Planning a Responsive Service 15. Museums, Myths and Missionaries -Redressing the Past for a New South Africa Part 3: Evaluating the Communication Process 16. Evaluating Teaching and Learning in Museums 17. Responsive Evaluation in Museum Education - A Case Study 18. Museum as Media in Aesthetic Response 19. Evaluation of the School Work in `The Rutland Dinosaur Gallery' 20. The Evaluation of Museum-School Programmes: The Case of Historical Sites 21. Andragogy (Adult Education) in the Museum: A Critical Analysis and New Formulation 22. Communicating and Learning in Gallery 33: Evidence from a Visitor Study 23. Family Groups in Museums - An Indian Experience 24. Here to Help - Evaluation and Effectiveness

About the Series

Museum Meanings

Museums have undergone enormous changes in recent decades; an ongoing process of renewal and transformation bringing with it changes in priority, practice and role, as well as new expectations, philosophies, imperatives and tensions that continue to attract attention from those working in, and drawing upon, wide-ranging disciplines.

Museum Meanings presents new research that explores diverse aspects of the shifting social, cultural and political significance of museums and their agency beyond, as well as within, the cultural sphere. Interdisciplinary, cross-cultural and international perspectives and empirical investigation are brought to bear on the exploration of museums’ relationships with their various publics (and analysis of the ways in which museums shape – and are shaped by – such interactions).

Theoretical perspectives might be drawn from anthropology, cultural studies, art and art history, learning and communication, media studies, architecture and design and material culture studies, amongst others. Museums are understood very broadly – including art galleries, historic sites and other cultural heritage institutions – as are their relationships with diverse constituencies.

The Series Editors invite proposals that explore the political and social significance of museums and their ethical implications. If you have an idea for a book that you think would be appropriate for the series, then please contact the Series Editors to discuss further.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Museum Administration & Museology
SOCIAL SCIENCE / Archaeology