Publisher of Humanities, Social Science & STEM Books

View All Book Series

BOOK SERIES


Museum Store Association


5 Series Titles

Per Page
Sort

Display
Marketing Cultural and Heritage Tourism A World of Opportunity

Marketing Cultural and Heritage Tourism: A World of Opportunity

1st Edition

By Rosemary Rice McCormick
January 15, 2014

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business ...

Museum Store Association Retail Industry Report, 2014 Edition Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry

Museum Store Association Retail Industry Report, 2014 Edition: Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry

1st Edition

Edited By Museum Store Association
October 15, 2014

The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own...

Museum Store: The Manager's Guide Basic Guidelines for the New Museum Store Manager

Museum Store: The Manager's Guide: Basic Guidelines for the New Museum Store Manager

4th Edition

Edited By Museum Store Association
February 15, 2015

Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional ...

The New Store Workbook The Essential Steps from Business Plan to Opening Day

The New Store Workbook: The Essential Steps from Business Plan to Opening Day

3rd Edition

Edited By Museum Store Association
March 31, 2015

The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that ...

The New Store Workbook, Revised Edition MSA’s Guide to the Essential Steps from Business Plan to Opening Day

The New Store Workbook, Revised Edition: MSA’s Guide to the Essential Steps from Business Plan to Opening Day

1st Edition

By
January 15, 2014

The New Store Workbook gets down to the nitty gritty of planning to open a new museum retail store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the internet. The twelve chapters that make up this ...

AJAX loader