1st Edition

Museums and Entrepreneurship The Effects of Capitalising on Culture in the 21st Century

Edited By Eve Kalyva, Iro Katsaridou, Pamela Bianchi Copyright 2025
192 Pages 16 B/W Illustrations
by Routledge

192 Pages 16 B/W Illustrations
by Routledge

192 Pages 16 B/W Illustrations
by Routledge

Museums and Entrepreneurship: The Effects of Capitalising on Culture in the 21 st Century addresses the largely under-examined impact that different entrepreneurial endeavours have on museum practices today. It identifies an entrepreneurial turn in today’s neoliberal context and critically evaluates how this turn redefines museums in organisational, conceptual and empirical terms. It... Read more

1. Introducing the Entrepreneurial Turn
Eve Kalyva

2. Sponsoring National Art: Funding Construction and Securing Dedications
Annie Kontogiorgi

3. MAXXI Rome: When a Museum Displays Politics
Pamela Bianchi

4. Consequences of Sponsorship: European Museums and Corporations—The Case of Volkswagen
Linn Burchert

5. Away with the Basics? Exhibition Design, Experience Economy and Polyphony
Eve Kalyva

6. René Magritte’s Diasporic Doubles: Staging the Filipino Security Guards at the Los Angeles County Museum of Art
Pearlie Rose S. Baluyut

7. Elite Philanthropy and China’s Museums: Individual Passions and Innovative Models
Nick Pozek

8. The Value of Community: Case Studies of Real and Symbolic Economy in South American Museums
Viviana Usubiaga

9. Postscript: Where Do We Go from Here?
Iro Katsaridou

Biography

Eve Kalyva is Lecturer of Art History at the University of Kent and a museum educator. Her interdisciplinary research spans conceptual and contemporary art, image and text relations, social semiotics, activism, exhibition design, decolonial practices and the Global South, with a regional focus on South America. At Kent, she leads the research project Decolonial Practices in Art and Culture.

Iro Katsaridou is currently Director of the MOMus-Thessaloniki Museum of Photography. She was previously a curator at the Museum of Byzantine Culture in Thessaloniki. Iro has taught art history and museum studies in several universities in Greece, participated in international conferences and published contributions in journals, collective volumes and exhibition catalogues. Her research interests focus on photography (historical and contemporary), art and politics and socially engaged art history as implemented in museum practices.

Pamela Bianchi is a lecturer in art history and exhibition design at the École Nationale Supérieure d’Architecture de Paris-Belleville (Paris), specialising in the relationship between art and architecture.