1st Edition

Music, Branding and Consumer Culture in Church Hillsong in Focus

By Tom Wagner Copyright 2020
190 Pages
by Routledge

190 Pages
by Routledge

190 Pages
by Routledge

Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and... Read more

Acknowledgements

Introduction

1 – Hillsong in its Socio-Historical Context

2 – Hillsong Church: A Musical Brandscape

3 – In, But Not Of, The (Christian) Culture Industry

4 – ‘With One Accord’: Brand Identity and Participation

5 – The ‘Hillsong Sound’: Hearing Place in the Hillsong Network

6 – Learning to Listen

Conclusion

Biography

Tom Wagner is a London-based percussionist and ethnomusicologist. He is currently a Lecturer in Musicology and Ethnomusicology at University of Manchester, having previously held positions at University of Edinburgh and Royal Holloway, University of London. His writing on Hillsong has appeared in the Australian Journal of Communication (co-authored with Tanya Riches), Journal of World Popular Music, and the edited volume Religion as Brands: New Perspectives on the Marketization of Religion and Spirituality (Ashgate, 2014). He is also the co-editor (with Tanya Riches) of the collection The Hillsong Movement Examined: You Call Me Out Upon the Waters (Palgrave, 2017).