220 Pages
by
Routledge
220 Pages
by
Routledge
220 Pages
by
Routledge
Also available as eBook on:
Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; `entertainment corporations' and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram in managing different genres, artists and staff. How do takeovers affect the treatment of... Read more
Introduction; Chapter 1 Culture, industry, genre: conditions of musical creativity; Chapter 2 Corporate strategy: applying order and enforcing accountability; Chapter 3 Record company cultures and the jargon of corporate identity; Chapter 4 The business of rap: between the street and the executive suite; Chapter 5 The corporation, country culture and the communities of musical production; Chapter 6 The Latin music industry, the production of salsa and the cultural matrix; Chapter 7 Territorial marketing: international repertoire and world music; Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres; Notes; Bibliography Index;
Biography
Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.
'Worthwhile book which is well written and well presented.' - Work, Employment & Society, 14(3), 2000
'Painstakingly researched and impeccably theorized.' - European Journal of Communication, 15(4), 2000
