Music Video After MTV: Audiovisual Studies, New Media, and Popular Music, 1st Edition (Paperback) book cover

Music Video After MTV

Audiovisual Studies, New Media, and Popular Music, 1st Edition

By Mathias Bonde Korsgaard


236 pages

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Since the 1980s, music videos have been everywhere, and today almost all of the most-viewed clips on YouTube are music videos. However, in academia, music videos do not currently share this popularity. Music Video After MTV gives music video its due academic credit by exploring the changing landscapes surrounding post-millennial music video. Across seven chapters, the book addresses core issues relating to the study of music videos, including the history, analysis, and audiovisual aesthetics of music videos. Moreover, the book is the first of its kind to truly address the recent changes following the digitization of music video, including its changing cycles of production, distribution and reception, the influence of music videos on other media, and the rise of new types of online music video. Approaching music videos from a composite theoretical framework, Music Video After MTV brings music video research up to speed in several areas: it offers the first account of the research history of music videos, the first truly audiovisual approach to music video studies and it presents numerous inspiring case studies, ranging from classics by Michel Gondry and Chris Cunningham to recent experimental and interactive videos that interrogate the very limits of music video.

Table of Contents

Introduction 1. Defining Music Video 2. Audiovisual Remediation 3. The Musicalization of Vision 4. A Polyphony of Images 5. Hybrid Spaces and Impossible Time 6. Music Video Aesthetics across Media 7. Post-Music Video Conclusion

About the Author

Mathias Bonde Korsgaard is Assistant Professor at the School of Communication and Culture, Aarhus University. His work focuses on music video, audiovisual studies, and audiovisual remixing. He has published articles in Journal of Aesthetics and Culture and 16:9 and the anthologies Globalizing Art and The Oxford Handbook of New Audiovisual Aesthetics.

About the Series

Routledge Research in Music

This series is our home for cutting-edge, upper-level scholarly studies and edited collections. Considering music performance, theory, and culture alongside topics such as gender, race, ecology, film, religion, politics, and science, titles are characterized by dynamic interventions into established subjects and innovative studies on emerging topics.

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Subject Categories

BISAC Subject Codes/Headings:
MUSIC / History & Criticism
MUSIC / Genres & Styles / Pop Vocal
PERFORMING ARTS / Film & Video / General
SOCIAL SCIENCE / Media Studies