1st Edition
Narrative Management in Corporate Japan Investor Relations as Pseudo-Reform
By Chie Yorozu
Copyright 2016
186 Pages
by
Routledge
186 Pages
2 B/W Illustrations
by
Routledge
186 Pages
2 B/W Illustrations
by
Routledge
Also available as eBook on:
Scandals and failures in some of the best known international Japanese-owned companies have shown that there is sometimes a considerable difference between the public and internal narratives of Japanese firms. This book explores the extent to which Japanese firms’ public claims reflect wider reality. Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by... Read more
1. Introduction: Questioning the myths of corporate narratives 2. Narrative management and the crisis of change 3. Nissan Motor: An Ongoing and Sophisticated Narrative management Strategy 4. Bank of Tokyo-Mitsubishi UFJ: A Brand-led Narrative management 5. Shinsei Bank: A Financialized, Anglo-Saxon Style of Narrative management 6. Yokohama City Council: A Temporary and Political Form of Narrative management 7. Explaining Narrative management in Japan 8. Conclusion: Lessons for the future
Biography
Chie Yorozu is an Assistant Professor at Nagoya University, Graduate School of Economics in Japan.
