1st Edition
Narratives in Political Discourse Towards A Critical and Multimodal Approach
1 Introduction
PART 1 Theoretical framework
2 Political communication and the expression of power
3 The narrative format in (digital) political communication
4 Multimodal critical narrative analysis
PART 2 Methodology
5 Analysing narratives critically in (digital) political discourse: A multimodal methodology
PART 3 Case studies
6 Introduction to the case studies
PART 3.1 Political narratives
7 Keir Starmer’s political narratives ahead of the 2024 general election: Reconnection through “stability and moderation”
8 The evening Donald J. Trump blitzkrieged Truth Social
9 JD Vance’s Facebook narratives during the 2024 US presidential election
10 Religiosity at the service of party rebranding: The use of “family narratives” by opposition leaders in the UK
PART 3.2 Narratives in times of crisis
11 A multimodal critical narrative analysis of Emmanuel Macron’s addresses to the nation
12 British Conservative leaders’ narratives: From crisis to crisis without loss of enth
PART 3.3 Strategic narratives
13 How George W. Bush narrativised the war in Iraq
14 How Barack Obama narrativised his new grand strategy
15 How Vice-President Kamala Harris established a strong ethos at the annual Munich Security Conference
PART 3.4 Political ideologies and worldviews
16 Tory leaders’ populist narratives: From Brexit to the culture wars
17 A multimodal critical narrative analysis of a potential “Brexit conspiracy”
18 Conclusion
Biography
Alma-Pierre Bonnet is Senior Lecturer in British Studies at Jean Moulin Lyon 3 University, France.
“Bonnet lifts the veil on contemporary political narratives and reveals, through an innovative and highly illuminating use of Multimodal Critical Narrative Analysis, how human and AI generated rhetoric, propaganda, scientific symbolism, gesture, action, and art have transformed our politics as never before. This book serves as an indispensable companion for academics, practitioners, and students in navigating a rapidly changing and bewildering world increasingly dominated by social media and AI.”
Michael Drolet, Worcester College, University of Oxford, UK
“This is an excellent and methodologically innovative study of political storytelling as a mechanism of influence in today’s world. In examining both traditional and digital communication, it offers an acutely relevant analytical framework for making sense of political discourse in an era defined by populism and digitally mediated messaging.”
Philip Seargeant, The Open University, UK
