1st Edition
Nation Branding in Non-Western Societies Projecting India as a ‘Civilisation State’
By Shantanu Chakrabarti
Copyright 2025
250 Pages
by
Routledge
250 Pages
by
Routledge
250 Pages
by
Routledge
Also available as eBook on:
A country’s stature in global politics is often determined by its popular image and public perceptions, as reflected in global media. While ‘nation branding’ as a term and a tool of analysis in Social Sciences has emerged prominently since the 1990s, the practice of ‘positive’ projection of states, regions and locality along with non-state institutions has deeper historical roots. Apart from... Read more
Introduction
1. Setting the Context: Concepts, Application and Confusion
2. Projection of India as a Key British Colony
3. India: Projections from the Nation
4. Independence and Beyond: The Congress Legacy
5. 1990s and Beyond: A New India?
6. Conclusion
Bibliography
Index
Biography
Shantanu Chakrabarti is Professor in the Department of History, University of Calcutta, India. He is the Honorary President of the Association of European Studies in India (AESI). He has been a Research Fellow in the Institute for Defence Studies and Analyses (IDSA), New Delhi, India (2007-08). He was awarded the Bene Merito medal by the Ministry of Foreign Affairs, Government of Poland in 2014.
