Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Native Advertising: Advertorial Disruption in the 21st-Century News Feed book cover

1st Edition

Native Advertising Advertorial Disruption in the 21st-Century News Feed

By Lisa Lynch Copyright 2018
136 Pages
by Routledge

136 Pages
by Routledge

136 Pages
by Routledge
Also available as eBook on:
Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s... Read more

1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise 2. Studio N: In-house native advertising at US and European news publishers 3. Native on the issues: native advertising and issue-based messaging from corporations and nonprofits 4. Going native at The New York Times: a case study (by Ava Sirrah) 5. The future: the end of (native) advertising and the afterlife of news; Index

Biography



Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.



Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .



　



　

Add to Cart