Neoliberalism and the Media  book cover
1st Edition

Neoliberalism and the Media

Edited By

Marian Meyers

ISBN 9781138094437
Published February 12, 2019 by Routledge
252 Pages

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Book Description

This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism’s underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good.

Covering a wide range of media and genres, and adopting a variety of qualitative textual methodologies and theoretical frameworks, the chapters examine diverse topics, from news coverage of the 2016 U.S. presidential election to the NBC show Superstore (an atypical instance in which a TV show, for one brief season, challenged the central tenets of neoliberalism) to "kitchen porn." The book also takes an intersectional approach, as contributors explore how gender, race, class and other aspects of social identity are inextricably tied to each other within media representation. At once innovative and distinctive in its illustration of how the media is complicit in perpetuating neoliberal ideology, Neoliberalism and the Media offers students and scholars alike an incisive portrait of the intersection between media and ideology today.

Table of Contents



Notes on Contributors

PART I Where We Are and How We Got Here

  1. Neoliberalism and the Media: History and Context
  2. Marian Meyers

    PART II Corporations and Markets

  3. Reality TV "Gets Real": Hypercommercialism and Post-truth in CNN’s Coverage of the 2016 Election Campaign
  4. Liane Tanguay

  5. The Girl Effect: Philanthrocapitalism and the Branded Marketplace of Philanthropic Governance
  6. Dana Schowalter

  7. Neoliberalism and Women’s Right to Communicate: The Politics of Ownership and Voice in Media
  8. Carolyn M. Byerly

    PART III Responsibility and Choice

  9. Numinous Fortune and Holy Money: Dave Ramsey’s Cruel Optimism
  10. John Sewell

  11. From Homo Economicus to Homo Sacer: Neoliberalism and the Thanatopolitics of The Meth Project
  12. Michael F. Walker

  13. As American as Capitalist Exploitation: Neoliberalism in The Men Who Built America
  14. Christopher M. Duerringer

    PART IV: Consumers and Advertising

  15. Affirmative Advertising and the Mediated Feeling Rules of Neoliberalism
  16. Rosalind Gill & Akane Kanai

  17. Kitchen Porn: Of Consumerist Fantasies and Desires
  18. C. Wesley Buerkle

    PART V: Identity and Representation

  19. "I Deserved to Get Knocked Up": Sex, Class and Latinidad in Jane the Virgin
  20. John S. Quinn-Puerta

  21. An Intersectional Analysis of Controlling Images and Neoliberal Meritocracy on
  22. Scandal and Empire

    Cheryl Thompson

  23. Doing Whiteness "Right": Playing by the Rules of Neoliberalism for Television’s Working Class
  24. Holly Holladay

  25. Negotiating Identity and Working Class Struggles in NBC’s Superstore

Lauren Bratslavsky

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Marian Meyers is a professor in the Department of Communication and an affiliate of the Institute of Women’s, Gender and Sexuality Studies at Georgia State University. Her research interests are in the areas of feminist media studies and neoliberalism and the media. Her publications have focused on intersectionality within the representation of women, including the role of neoliberalism within that representation, as well as women in higher education. This is her sixth book.


Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. – Julie Wilson, Allegheny College