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Neoliberalism and the Media book cover

1st Edition

Neoliberalism and the Media

Edited By Marian Meyers Copyright 2019
252 Pages
by Routledge

252 Pages
by Routledge

252 Pages
by Routledge
Also available as eBook on:
This book examines the multiple ways that popular media mainstream and reinforce neoliberal ideology, exposing how they promote neoliberalism’s underlying ideas, values and beliefs so as to naturalize inequality, undercut democracy and contribute to the collapse of social notions of community and the common good. Covering a wide range of media and genres, and adopting a variety of qualitative... Read more

Acknowledgments

Preface

Notes on Contributors

PART I Where We Are and How We Got Here

  1. Neoliberalism and the Media: History and Context

    2. Marian Meyers

    PART II Corporations and Markets

  2. Reality TV "Gets Real": Hypercommercialism and Post-truth in CNN’s Coverage of the 2016 Election Campaign

    3. Liane Tanguay

  3. The Girl Effect: Philanthrocapitalism and the Branded Marketplace of Philanthropic Governance

    4. Dana Schowalter

  4. Neoliberalism and Women’s Right to Communicate: The Politics of Ownership and Voice in Media

    5. Carolyn M. Byerly

    PART III Responsibility and Choice

  5. Numinous Fortune and Holy Money: Dave Ramsey’s Cruel Optimism

    6. John Sewell

  6. From Homo Economicus to Homo Sacer: Neoliberalism and the Thanatopolitics of The Meth Project

    7. Michael F. Walker

  7. As American as Capitalist Exploitation: Neoliberalism in The Men Who Built America

    8. Christopher M. Duerringer

    PART IV: Consumers and Advertising

  8. Affirmative Advertising and the Mediated Feeling Rules of Neoliberalism

    9. Rosalind Gill & Akane Kanai

  9. Kitchen Porn: Of Consumerist Fantasies and Desires

    10. C. Wesley Buerkle

    PART V: Identity and Representation

  10. "I Deserved to Get Knocked Up": Sex, Class and Latinidad in Jane the Virgin

    11. John S. Quinn-Puerta

  11. An Intersectional Analysis of Controlling Images and Neoliberal Meritocracy on

    12. Scandal and Empire

    Cheryl Thompson

  12. Doing Whiteness "Right": Playing by the Rules of Neoliberalism for Television’s Working Class

    13. Holly Holladay

  13. Negotiating Identity and Working Class Struggles in NBC’s Superstore

Lauren Bratslavsky

Biography

Marian Meyers is a professor in the Department of Communication and an affiliate of the Institute of Women’s, Gender and Sexuality Studies at Georgia State University. Her research interests are in the areas of feminist media studies and neoliberalism and the media. Her publications have focused on intersectionality within the representation of women, including the role of neoliberalism within that representation, as well as women in higher education. This is her sixth book.

Marian Meyers has put together an insightful, timely, highly teachable collection. Neoliberalism and the Media is a gift for media studies scholars and students who want to understand our political context and the decisive yet multi-faceted ways that media participate in maintaining the neoliberal status quo. – Julie Wilson, Allegheny College

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