Neuroscience and Entrepreneurship Research : Researching Brain-Driven Entrepreneurship book cover
1st Edition

Neuroscience and Entrepreneurship Research
Researching Brain-Driven Entrepreneurship

  • Available for pre-order. Item will ship after December 26, 2022
ISBN 9780367480615
December 26, 2022 Forthcoming by Routledge
112 Pages 6 B/W Illustrations

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Book Description

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neuro-technologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.

Table of Contents

PART I: The Past and Present of Entrepreneurship
1 Introduction
2 The Three Preceding Eras

PART II: The Brain-driven Era
3 The Fourth Era
4 The Two Engines of the Brain’s Era

PART III: Fitting Themes and Empirical Evidence
5 Fitting Themes
6 The Function of Emotions on Entrepreneurial Decision-Making

PART IV: The Techniques of the Future
7 Techniques for Recording and Assessing Brain Activity
8 Techniques for Mapping Brain Activity
9 Approaches for Entrepreneurial Enhancement
10 Techniques for Entrepreneurial Enhancement

PART V: Foreseen Disruptions and Key Implications
11 Foreseen Disruptions
12 Key Implications 

PART VI: Research Agenda and Final Thoughts
13 Research and Action Agenda for the Near Future
14 Final Thoughts

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Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland.