1st Edition
New Consumer Culture in China The Flower Market and New Everyday Consumption
By Xi Liu
Copyright 2021
122 Pages
by
Routledge
122 Pages
by
Routledge
122 Pages
by
Routledge
Also available as eBook on:
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
The book, through the case study on the adoption of cut flowers and upscaling non-floral... Read more
1. Introduction 2. Literature Review 3. Reinvention of the Floral Demand 4. Beyond the New Floral Demand 5. Reinvention of the Flows in Marketing 6. Conclusion. References
Biography
Xi Liu is an Associate Professor of Marketing in the School of Economics and Management of Tsinghua University. She does research on new consumption culture in China. She teaches qualitative marketing research at the doctoral level, and marketing class at the MBA and undergraduate levels.
