New Enterprises (Routledge Revivals): A Start-Up Case Book, 1st Edition (Paperback) book cover

New Enterprises (Routledge Revivals)

A Start-Up Case Book, 1st Edition

By Sue Birley


216 pages

Purchasing Options:$ = USD
Paperback: 9780415702799
pub: 2014-11-13
Hardback: 9780415858366
pub: 2013-04-12
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eBook (VitalSource) : 9780203795323
pub: 2013-09-13
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A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.

Table of Contents

Acknowledgements; Introduction; 1. The Dream: Seamach Engineering 2. The Choice of Partner: Light Engineering 3. The Deal between Partners: The Box 4. Evaluating the Business Plan: Continental Trucking Ltd 5. Fitting the Product to the Market: Lingua Franca 6. Barriers to Entry for a New Service: Girogift – the Airmail Voucher Service 7. Subcontracting v. Manufacturing: Precision Engineering Industries 8. Moving from Managing a Business to Setting up a New One in the Same Market: Eurobond Laminates Ltd 9. Forming an Export Business: N & Z European Hi-fi (Discounts) Ltd 10. Importing: Leather Imports 11. The Deal: The Great Button Bonanza 12. The Joint Venture: JVC Ltd 13. Finding the Right Marketing Strategy: Pamal 14. Matching Marketing and Production: The Omniclock 15. The Technological Breakthrough: RES Components 16. Capitalising on Different, but Associating, Products: Cowpact Ltd 17. The Break-up of a Partnership: Steel Fabricators Ltd (SFL) 18. The Management Buyout: Certikin 19. Translating the Dream into a Business

About the Series

Routledge Revivals

Are there elusive titles that you need and have been trying to source for years but thought that you would never be able to find?

Well this may be the end of your quest – here is a fantastic opportunity for you to discover past brilliance and purchase previously out of print and unavailable titles by some of the world’s most eminent academic scholars.

Drawing from over 100 years of innovative, cutting-edge publishing, Routledge Revivals is an exciting programme whereby key titles from the distinguished and extensive backlist of the many acclaimed imprints associated with Routledge will be re-issued.

The programme draws upon the illustrious backlists of Kegan Paul, Trench & Trubner, Routledge & Kegan Paul, Methuen, Allen & Unwin and Routledge itself.

Routledge Revivals spans the whole of the Humanities and Social Sciences, and includes works by some of the world’s greatest thinkers including Emile Durkheim, Max Weber, Simone Weil, Martin Buber, Karl Jaspers and Max Beloff.

If you are interested in Revivals in the Behavioral Sciences, please visit

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship