News and the Human Interest Story: 1st Edition (Paperback) book cover

News and the Human Interest Story

1st Edition

Edited by Helen MacGill Hughes

Routledge

347 pages

Purchasing Options:$ = USD
Paperback: 9780878557295
pub: 1980-12-31
$46.95
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Hardback: 9780878553266
pub: 1980-12-31
$105.00
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eBook (VitalSource) : 9781315125299
pub: 2017-07-12
from $23.48


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Description

In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press.

In describing the rise and fall of newspaper empires, each with their special readership attractions, Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages—beamed at reinforcing and maintaining both general and specific publics—as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story.

Subject Categories

BISAC Subject Codes/Headings:
SOC011000
SOCIAL SCIENCE / Folklore & Mythology