1st Edition
Nigerian Media's Artificial Intelligence Revolution Transforming Communication Teaching and Practice
Chapter 1: Introduction: Decoding the Digital Shift: Charting Nigeria’s AI-Driven Media and Education Evolution
Lambe Kayode Mustapha and Abdulgaffar Olawale Arikewuyo
Section 1: AI In Media Practice
Chapter 2: The Bandwagon of Artificial Intelligence and the Extent of Use in Nigerian Media Houses
Felix Olajide Talabi, Henry Amos Daniel, Joseph Moyinoluwa Talabi, Samson Adedapo Bello, and John Ayodele Oyewole
Chapter 3: Artificial Intelligence in the Coverage of Health Issues in Selected Nigerian Newspapers
John Dogara Ogoshi
Chapter 4: Utilisation and Impact of Generative Artificial Intelligence (AI) Tools by Online Media Practitioners in Nigeria
Abdulrasheed Ajibola Saadudeen, Fatiu Tope Olohungbebe, and Fatai Abidoye Ibraheem
Chapter 5: Artificial Intelligence in Journalism: Challenges and Ethical Considerations in the Nigerian Media Landscape
Danjuma Wunuke and Comfort Bulus
Chapter 6: AI and Media Ethics: A Perspective from Nigerian Media Professionals
Amina Shehu and Mendos Bala Dogo
Chapter 7: The Role of AI in Detecting and Mitigating Deepfakes in Nigeria
Emmanuel Jibb Adams, Joan Tirwyn Hassan, and Jamila Musa Isah
Section 2: AI in Communication Pedagogies
Chapter 8: Assessing Knowledge and Perception of Artificial Intelligence (AI) in Media Education Curricula among Tertiary Institution Students and Educators in Lagos State, Nigeria
Muhammed Jamiu Yahya and Bolaji Michael Hassan
Chapter 9: Teaching AI Literacy in Nigerian Universities: Shaping the Next Generation of Media and Communication Practitioners
Maryam Folarin and Łukasz Świątek
Section 3: AI In Public Relations and Marketing Practice
Chapter 10: Exploring the Utilisation of Artificial Intelligence among Professionals in Advertising Agencies in Lagos, Nigeria
Rusheedah Oyindamola Ilesanmi and Rotimi Williams Olatunji
Chapter 11: Personalisation and Automation in Public Relations: Balancing Client Engagement
Habibullah Ibrahim Mahmoud and Bashiru Amoda Ajijola
Chapter 12: The AI-PR Nexus: An Exploratory Study of Awareness, Adoption, and Application among Public Relations Professionals in Ogun State, Nigeria
Sandra Nneka Dunkwu and Rotimi Williams Olatunji
Section 4: AI, Innovation, and Entrepreneurship in Communication
Chapter 13: Awareness and Adoption of AI-Powered Chatbots among Student Entrepreneurs in Lagos State University, Nigeria
Elsie Udoh and Khadijat Adedeji-Olona
Chapter 14: Conclusion: Lessons, Limits, and the Leap Forward for the Nigerian AI Blueprint
Lambe Kayode Mustapha and Abdulgaffar Olawale Arikewuyo
Biography
Lambe Kayode Mustapha, an Alumnus of UNILAG, Nigeria and IIUM Malaysia, is a seasoned mass communication and media studies scholars with bias for media effects, political communication, and novel media research, where he has published extensively in top-rated peer reviewed journals and collaborated with numerous scholars around the world. Professor Mustapha is formerly the Head of Department of Mass Communication and currently the Director of General Studies Division at the University of Ilorin, Nigeria.
Abdulgaffar Olawale Arikewuyo Ph.D. is an accomplished and award-winning academic, media professional, and lecturer with diverse experience in journalism and higher education. His research interests are extensive, encompassing communication psychology, media, AI, interpersonal communication, and journalism. Dr. Arikewuyo's publications reflect his diverse research interests and commitment to addressing contemporary societal issues through the lens of Communication and Journalism. His studies have contributed valuable insights into the changing landscape of media technologies and their influence on both personal and political spheres.
"The book highlights the interrelationship between theory and the application of artificial intelligence in teaching and professional practice. It demonstrates how artificial intelligence applies to various aspects of media practice, including content generation, data analysis, and the coverage of specific issues by selected Nigerian newspapers. It further emphasises that artificial intelligence offers significant opportunities for integration into public relations, particularly in enhancing communication strategies and strengthening client engagement."
Charles Obot, Professor, and Head, Department of Film and Multimedia Studies, Faculty of Communication and Media Studies, University of Uyo, Uyo, Akwa Ibom State, Nigeria.
"This book explores the evolving reality of artificial intelligence and its transformative impact on Nigeria’s media and academic landscape, alongside the opportunities and challenges it presents. It provides deep insights into the potential of artificial intelligence while addressing critical ethical concerns. As a result, it stands as a valuable resource for scholars, practitioners, and students navigating Nigeria’s rapidly evolving digital environment and artificial intelligence-driven future."
Ayodele B. Joseph, Professor, and Director, Centre for Digital Divide and Social Informatics, Kaduna State University, Kaduna, Nigeria.
"This book offers contemporary academic perspectives on how artificial intelligence is altering media practice and the broader field of communication in Nigeria. It equips scholars, practitioners, and students of communication with the tools they need to navigate the artificial intelligence landscape and to apply its capabilities effectively in both academic and professional contexts."
Adelabu Omowale, Professor, Redeemer’s University, Nigeria.
"This book stands as an essential resource for media scholars and professionals. It presents a robust theoretical framework for the use of artificial intelligence and outlines practical strategies for harnessing its potential. It also highlights the challenges that media scholars and professionals face in deploying artificial intelligence tools within their practice, while critically engaging with the ethical issues surrounding its use."
Tokunbo Adaja, Professor of Journalism and Media Studies, and Dean, College of Postgraduate Studies, Joseph Ayo Babalola University, Ikeji Arakeji, Osun State, Nigeria.
