1st Edition
Nonprofit Communications A Mission-Driven and Human-Centered Approach
By Kelly C. Gaggin
Copyright 2024
190 Pages
12 B/W Illustrations
by
Routledge
190 Pages
12 B/W Illustrations
by
Routledge
190 Pages
12 B/W Illustrations
by
Routledge
Also available as eBook on:
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.
Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures... Read more
1. So, what IS a nonprofit? 2. Why and How Nonprofits Communicate 3. People, People, and More People 4. Let’s Get Strategic 5. D.E.E.E.M. 6. I’m Not Crying You’re Crying – Storytelling in the Nonprofit Space 7. Getting the Word Out: Optimizing Tactics, and Media Relations 8. NGOs 9. Corporate Social Responsibility 10. Let’s Get Real: A Candid Exploration of a Career in Nonprofits
Biography
Kelly C. Gaggin is a Senior Advisor at Strategic Communications, LLC and is a former Assistant Teaching Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA.
