1st Edition
Not Just Another Model The Art of AI Product Development in Enterprise Settings
I. Frame the Work and Make Value Tangible
1. Classify the Ask with the Foundation Quartet
2. The Business Case that Survives Politics
3. The Power of Tangibility
II. Governance Before Build
4. Structuring for Success
5. Building Trust Through Principled AI
6. Cultivating AI and Data Literacy
III. Engineering the Foundation
7. Data is the Real Foundation
8. The Model is Only a Small Part: Building the Whole Product System
9. Choosing the Right Technical Stack: A Pragmatic Approach
10. Model Choice - Balancing Technical Sophistication with Organizational Reality
11. From Prototype to Production - Overcoming the "PoC Trap"
12. Deployment and MLOps Essentials: Getting Your Product Live
13. Monitoring, Maintenance, and Measuring Success
Appendix. Advanced AI Platform Architecture
Biography
Costanza Balboni Cestelli is a technology executive and data scientist with over a decade of international experience spanning the consumer goods, technology, and real estate sectors. She has led complex innovation and transformation programs across Europe, Latin America, and Asia, combining deep technical expertise with strategic vision to deliver measurable impact.
She currently serves as Head of Data Intelligence and Innovation at Generali Real Estate, where she leads the firm's AI strategy and advanced analytics efforts. She is the creator of City Forward®, an AI-powered location intelligence platform transforming real estate investment decision-making. Prior to her current role, she held positions at Ericsson, Ferrero, and KPMG Advisory, and served as a quantitative economist for various international organizations and governing bodies.
