1st Edition

Nursing the Image Media, Culture and Professional Identity

By Julia Hallam Copyright 2000
256 Pages
by Routledge

256 Pages
by Routledge

Ideas of 'nursing' and 'nurses' carry a powerful social charge. The image of the nurse continues to be a symbol of caring and of duty at the same time as it projects a view of femininity, 'stereotypical' in its gender relations. How has this image come to be constructed? An empirical investigation of representations of nursing practices in Britain focusing on publicity and promotional materials... Read more
Introduction; Chapter 1 Images, identities and selves; Chapter 2 The popular imagination; Chapter 3 The professional imagination; Chapter 4 The personal imagination; Chapter 5 The contemporary imagination;

Biography

Julia Hallam is Director of English and Communication Studies, University of Liverpool.