1st Edition

Olympic Media Inside the Biggest Show on Television

By Andrew Billings Copyright 2008
200 Pages
by Routledge

200 Pages
by Routledge

200 Pages
by Routledge

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s... Read more

1. Investigating the Biggest Show on Television  2. Meet the "Framers": The Olympic Producers  3. Chronicling History: The Olympic Sportscasters  4. The Star-Spangled Games? Nationalism and the Olympic Telecasts  5. Competing on the Same Stage: Gender and the Olympic Telecasts  6. Dialogue Differences in Black and White? Ethnicity and the Olympic Telecasts  7. What Do Americans Think Happened in Torino? Examining Media Effects  8. Looking Forward by Looking Back: Reflections on the Olympic Telecasts

Biography

Andrew Billings