Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with:
Olympic Tourism is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.
Foreword; PART ONE; Chapter One – Sport, Tourism & the Olympic Games; Chapter Two – Who are Olympic Tourists?; Chapter Three – The Detail of Olympic Tourism; Chapter Four – Leveraging Olympic Tourism; Chapter Five – Planning for Olympic Tourism; PART TWO; Chapter Six – The Winter Olympic Games; Chapter Seven – The Games of the XXVII Olympiad in Sydney (2000); Chapter Eight – The Games of the XXVIII Olympiad in Athens (2004); Chapter Nine – The Games of the XXIX Olympiad in Beijing (2008); Chapter Ten – The Games of the XXX Olympiad in London (2012); Afterword; References