1st Edition
On Insignificance The Loss of Meaning in the Post-Material Age
Introduction: The Significance of Insignificance
1. Framing Insignificance: A Semiotic Typology of Meaningless
2. Trolling Insignificance: Disrupting the Digital Public Discourse
3. Contrarian Insignificance: Wars of Position in the Digitial Arena
4. Picturing Insignificance: The Utopia of Digital Perfection
5. Shopping Insignificance: Post-Material Temples
6. Assembling Insignificance: Post-Material Crowds
7. Eating Insignificance: Post-Material Meals
8. Recovering Significance: The Value of Singularity
9. Negotiating Significance: The Value of Compromise
10. Sharing Insignificance: the Value of Common Sense
11. Courting Significance: The Value of Interpretation
12. Conclusions: the Clash of Semiotic Civilizations
Biography
Massimo Leone is Full Professor of Cultural Semiotics at the University of Turin, Italy, and a Visiting Full Professor of Semiotics at Shanghai University, China.
