1st Edition
Optimizing AdWords A Guide to Using, Mastering, and Maximizing Google AdWords
By Paige Miller
Copyright 2016
378 Pages
by
Routledge
378 Pages
by
Routledge
378 Pages
by
Routledge
Also available as eBook on:
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from... Read more
Preface
Introduction
- What AdWords Offers
- How AdWords Works
- Key Concepts of Ads
- Getting Started
- Setting Up, Monitoring and Growing Your Search Network Campaigns
- Setting Up, Monitoring and Growing Your Display Network Campaigns
- Tools & Reports
Glossary
Index
Biography
Paige Miller is a former software developer, marketing director of Marketspan Inc., and co-founder of MultiPlanet Marketing Inc., a company that uses the latest internet marketing techniques in client marketing strategies. MultiPlanetMarketing.com
