1st Edition
Organisational Ambidexterity and Strategy Design, Structure and Implementation
Chapter 1. Introduction
Chapter 2. The Concept of Organizational Ambidexterity (OA)
Chapter 3. Organizational Ambidexterity as a Strategy
Chapter 4. Organizational Ambidexterity and Organizational Culture
Chapter 5. Organisational Ambidexterity in Turbulent Markets
Chapter 6. Integrated Discussion and Overview
Chapter 7. Conclusion and Recommendations
Biography
Imo Enang is a seasoned executive with more than 15 years of work experience in sectors such as FMCG, Banking, Academia, and Management Consulting. He has worked across Europe, the Middle East, and Africa, serving in diverse capacities comprising Commercial Operations, Strategic Marketing, as well as Strategic Operations and Organizational Design, which is at the core of his professional doctorate in Warwick Business School in the United Kingdom.
John M. Rudd is Professor of Marketing and Head of the Marketing Group at Warwick Business School. He serves on the Editorial Boards of the European Journal of Marketing and the Journal of Marketing Theory and Practice and has received numerous awards for teaching on undergraduate, postgraduate, and executive courses, and consults widely with large organizations and start-up organizations on marketing and strategic matters.
