1st Edition
Organizational Design for Marketing Futures
218 Pages
by
Routledge
218 Pages
by
Routledge
218 Pages
by
Routledge
Also available as eBook on:
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
By analysing and presenting clearly the dynamics of organization... Read more
Introduction and Purpose; 1. Marketing’s Future Tasks – Some Scenarios 2. Historical Development of Marketing Organizations 3. British Organizational Status Quo 4. Organizational Transfer – Organizational Development; Appendices; Index
Biography
Roy Hayhurst, Gordon Wills
