Organizational Design for Marketing Futures  book cover
1st Edition

Organizational Design for Marketing Futures

ISBN 9780815370079
Published November 4, 2019 by Routledge
218 Pages

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Book Description

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

Table of Contents

Introduction and Purpose;  1. Marketing’s Future Tasks – Some Scenarios  2. Historical Development of Marketing Organizations  3. British Organizational Status Quo  4. Organizational Transfer – Organizational Development;  Appendices;  Index

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