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Organizational Identity in Practice book cover

1st Edition

Organizational Identity in Practice

Edited By Lin Lerpold, Davide Ravasi, Johan van Rekom, Guillaume Soenen Copyright 2007
264 Pages 30 B/W Illustrations
by Routledge

272 Pages 30 B/W Illustrations
by Routledge

264 Pages 30 B/W Illustrations
by Routledge
Also available as eBook on:
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences... Read more

Introduction to Organizational Identity in Practice  Section 1: Introduction to Section: Identity, Strategy, and the Environment  1. Scania’s Bonneted Trucks  2. Why do Managers Talk About Identity?  3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T  4. Handelsbanken and Internet Banking  Section 2: Introduction to Section - Identity Construction  5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist?  6. Organizational Culture and Identity at Bang & Olufsen  7. An Identity Based Internationalization Process: The BP and Statoil Alliance  8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity  Section 3: Introduction to Section - Projecting Organizational Identities  9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry  10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005)  11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio  12. Crafting an Inter-National Identity: The Nordea Case.  Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice

 

Biography

Lerpold, Lin; Ravasi, Davide; van Rekom, Johan; Soenen, Guillaume

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