Organizational Listening for Strategic Communication : Building Theory and Practice book cover
1st Edition

Organizational Listening for Strategic Communication
Building Theory and Practice

Edited By

Katie R. Place

  • Available for pre-order on May 15, 2023. Item will ship after June 5, 2023
ISBN 9781032227153
June 5, 2023 Forthcoming by Routledge
320 Pages 15 B/W Illustrations

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USD $170.00

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Book Description

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice.

This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Table of Contents

Unit 1: Organizational Listening Competencies and Technologies 

1.Stakeholders’ Conceptualizations of Organizational Listening 

Debra Worthington and Graham Bodie 

2. Incorporating competent interpersonal listening practices in social media 

Christopher C. Gearhart and Sarah K. Maben 

3. Developing Organizational Employee Communication Competency Diagnostics: Breaking Employee Silence via Organizational Climate of Listening for Dialogic Employee Communication 

Minjeong Kang and Bitt Moon  

4: The Power of AI-Enabled Chatbots as an Organizational Social Listening Tool 

Alvin Zhou, Linjuan Rita Men, Wan-Hsiu Sunny Tsai  

5. Evaluating Organizational Listening: Models and Methods for Measuring the Value of Listening for Identifying Opportunities, Risks, and Crises  

Sophia Charlotte Volk 

Unit 2: Organizational Listening for Ethics and Justice

6. The State of Ethical Listening to External Stakeholders in U.S. Organizations 

Marlene S. Neill and Shannon A. Bowen 

7. Why Are Organizations Criticized for Not Listening? Findings from Practitioners and Publics   

Lisa Tam, Soojin Kim and Helen Hutchings

8. Improving Organizational Listening to Build Trust with Black Residents and Disrupt Racism in Local Government   

Ashley E. English, Julie O’Neil and Jacqueline Lambiase 

9. Organizational Social Listening & Corporate Climate Advocacy: Amazon & Amazon Employees for Climate Justice 

Ioana A. Coman and Rosalynn Vasquez 

Unit 3: Organizational Listening for Diversity, Equity, and Inclusion 

10. Organizational Listening for Diversity, Equity & Inclusion  

Katie R. Place 

11. Listening in polarized times: Centering presence in Arendt’s actualized plurality for organizational listening 

Luke Capizzo 

12. Listening to historically marginalized publics: A conceptualization of perceived organizational listening in LGBTQ advocacy  

Ha Young Lim, E. Ciszek, Won-Ki Moon 

13. Organizational Listening and Empowered women in the workplace: A cross-cultural comparison between the U.S. and South Korea  

Yeunjae Lee, Yo-Jun Queenie Li, Enzhu Dong 

Unit 4: Cultural and Global Considerations for Organizational Listening 

14. The Local and the Global in Organizational Listening Amidst an Evolving Media Landscape 

Ingrid Bachmann and Claudia Labarca 

15. Listening across borders: Global considerations for listening and public diplomacy  

Leysan Khakimova Storie and Sarah Marschlich 

Conclusion. The Future of Organizational Listening Research and Practice 

Katie R. Place and Debashish Munshi

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Katie R. Place is Professor of Strategic Communication in the School of Communication at Quinnipiac University, USA. Her research examines power, ethics, and listening in public relations. She has authored more than 60 conference papers or publications in such peer-reviewed journals as Journal of Public Relations Research, Public Relations Review, and Journal of Media Ethics.