This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences.
The goals of Organizational Perception Management are to:
*summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics;
*illustrate OPM events and tactics in specific, real-world contexts; and
*identify a set of research themes that may stimulate further research on OPM.
This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.
"Elsbach has succeeded in defining organizational perception management and summarizing its research. The book has been written at the level of an educated layperson. It has a well-organized structure, and the examples engage the reader."
Contents: A.B. Brief, J.P. Walsh, Series Preface. Preface. Overview. Part I: Defining Organizational Perception Management. Defining Organizational Perception Management. Part II: Organizational Perception Management in Context. A Typology of Organizational Perception Management Events. Organizational Perception Management Following "Crisis" Events. Organizational Perception Management During Evolving Controversies. Organizational Perception Management Prior to Anticipated Controversies. Organizational Perception Management Following Acclaim Events. Part III: Emerging Issues in Organizational Perception Management. Ethics and Organizational Perception Management: Emerging Insights on Leadership and Social Responsibility.
The Organization and Management Series publishes books that establish innovative avenues of inquiry or significantly alter the course of contemporary research in an established area.
Taking a broad view of the domain of organization and management scholarship, the editors seek to publish theoretical and empirical works grounded in a variety of disciplinary perspectives that focus on units of analysis ranging from individuals to industries. In addition, the series welcomes purely methodological contributions, as well as edited volumes of original essays.
Manuscript proposals should be sent to: Art Brief, Department of Management, University of Utah, 1645 E Campus Center Drive #105, Salt Lake City, Utah 84112-9304 (email@example.com), Michael Frese (firstname.lastname@example.org), Kim Elsbach (email@example.com), and Christina Chronister (firstname.lastname@example.org).