1st Edition
Our Masters' Voices The Language and Body-language of Politics
224 Pages
by
Routledge
224 Pages
by
Routledge
First published in 1984. For those who have heard Max Atkinson expounding his theses about the nature of stimulus and response for political speakers seeking applause, have their political lives transformed. They cannot go to a public meeting without listening for the antitheses and the triads that, when properly delivered, guarantee applause and, in the right circumstances, television coverage.... Read more
Preface 1 Politicians in need of attention 2 Appreciation in the usual manner 3 Claptrap 4 Charisma 5 Quotability 6 Televisuality
Biography
Max Atkinson, M. Atkinson
`Max Atkinson presents a neat blend of applied political psychology and communications theory that is bound to be read closely in the corridors of power. His study of the art of effective political persuasion will revolutionize - for the better - political communications in Britain.' - Robert Worcester. Chairman, MORI (Market and Opinion Research International Ltd)
