Outward Direct Investment Success Strategies for Chinese Companies

Part 1: Following The Trajectory Of China’s Internationalization Context 1990-2025 1. Introduction: In Search Of Sustainable OFDI Success With Chinese Characteristics 2.  Policy Evolution: Understanding The Evolving National Policies That Have Shaped Chinese OFDI Part 2: Learning From China’s Ofdi Experience 1990-2025 3. Delivering On National Priorities: China’s Soe Ofdi Experience  4. Balancing National Priorities And Company Strategies: The Non-Soe Ofdi Experience Part 3: Chinese Culture As Both Liability And Asset 5. Seeking Cultural Advantage: Identifying China’s Cultural Differences And Similarities In A Global Context 6. Chinese Managers And Global Leadership: Assessing Competencies And Cultural Advantages Part 4:  Preparing For Sustainable Success 7. Target Country Scrutiny: Undertaking The Strategic Level Pre-Investment Evaluation, With An Emphasis On Societal And Cultural Factors 8. Target Company Suitability: Undertaking The Strategic-Level Pre-Investment Evaluation, With An Emphasis On Societal And Cultural Factors Part 5: Aligning People With Strategy 9. China’s Management Talent Pool: Evaluating International Readiness 10. Choosing The Right People – Lessons From The Field Part 6: Managing International Operations 11.  Managing Cross-Cultural International Subsidiaries: Tackling The Practical Implementation Planning And Operational Challenges 12. Managing Successful Expatriates: Overcoming The Challenges Via A Whole-Of-Life-Cycle Approach Part 7. Ensuring Best Fit For Sustainable Success: Implications For Top Leadership 13.  Essential Transformations: Leadership Roles And Failure As A Positive 14. Key Enablers And Chinese Cultural Advantages: Leveraging Both To Achieve Effective Implementation Part 8. Sustainable Ofdi Success In An Uncertain World 15. Summary And Key Insights: Major Implications And Practical Guidance For Top Management In Leading The Transition To Internationalization. 16. Eight Keys To Sustainable International Success For Chinese Companies In An Uncertain World

Biography

Leigh Baker has extensive leadership experience in the Asia Pacific region and globally. His 25 years of engagement with China included 8 years living and working in China as a strategic corporate executive, management consultant and executive coach. He has a PhD in International Business and Asia Studies from Griffith University, Australia and a Masters of Business Administration degree from Aston University, England.

'With the combination of deeply researched Chinese company experience and his own practitioner experience in China and globally, Leigh Baker’s Outward Direct Investment Success provides a practical and insightful guide. I would recommend it to all levels of management of Chinese companies engaged in, or considering international investments.'      

PW Pong, former President, Greater China, Oracle and Veritas

 

'I have known Leigh Baker for many years and regard him as a reliable and thorough scholar. This work contributes to our knowledge of China's outward direct investment, a topic of great importance for China's and the world's economic development. I endorse this book enthusiastically.'

Professor Emeritus Colin Mackerras, Griffith University

'This book offers an incisive, practice-driven roadmap for Chinese enterprises going global. By integrating rigorous research with real-world OFDI experience, it unpacks cultural, institutional, and operational challenges with rare depth. It is an essential guide for cross-border investment success.'

Weixian Zhu, Managing Partner, Tiantai Law Firm Shanghai Office; Cross-Border Investment & Data Compliance Lawyer