1st Edition
PR 2.0 How Digital Media Can Help You Build a Sustainable Brand
By John Friedman
Copyright 2015
84 Pages
by
Routledge
84 Pages
by
Routledge
Also available as eBook on:
Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR... Read more
AbstractAbout the author1. Introduction2. The information revolution3. Sustainability as a business strategy4. The powerful combination of living your values and telling your authentic story5. Social media are nothing new6. Digital media: An effective tool7. Developing a plan that works8. Building an internal constituency including selling it upstairsConclusionNotes
Biography
Friedman, John
