"This book is the result of a team effort that has brought together researchers from Europe, Japan and North America. Their backgrounds and experience reflect the interdisciplinary scope of the book, which covers economic, political and business aspects of service enterprises and cooperation in the Pacific-Asia region. The idea for this project originated with Gavin Boyd, who approached l'Ecole des Hautes Etudes Commerciales (HEC) in 1990 in order to explore possible avenues of cooperation. HEC's Center for International Business Studies (CETAI), which has a long-standing interest in Asia, agreed to support the project, and the newly created Orner DeSerres Chair of Commerce, also at HEC, accepted to coordinate the project and to provide technical support. Gavin Boyd, Associate Member of CET AI, and Gunnar K. Sletmo, Orner DeSerres Professor of Commerce and Member of CETAI, agreed to serve as coeditors for the book."
List of Tables and Figures -- Preface -- 1 Service Enterprises and Asia-Pacific Development/Gunnar K. Sletmo -- 2 Pacific Service Enterprises/Gavin Boyd -- 3 Pacific Policy Environments for Service Enterprises/Gavin Boyd -- 4 Pacific Financial Services/J. Colin Dodds -- 5 Telecommunication Services/Meheroo Jussawalla and Chung H. Lee -- 6 Pacific Transportation Services/Gunnar K. Sletmo and Susanne Holste -- 7 Japanese Service Enterprises in the Pacific/Yoko Sazanami -- 8 American Service Enterprises/Gavin Boyd -- 9 Development Strategies and Trade and Investment in Services: The ASEAN Countries and the NIEs/Pearl Imada and Chung H. Lee -- 10 Multinational Banking Strategies in the Pacific/Alan M. Rugman and Alain Verbeke -- 11 Business Services in the Pacific/Dorothy I. Riddle -- 12 Services Trade and Pacific Regional Cooperation/Gunnar K. Sletmo and Gavin Boyd -- About the Book and Editors -- About the Contributors -- Index.