Introduction
Chapter 1. Giant panda: The Chinese history
Chapter 2. Making an animal attraction
Chapter 3. A cost-saving panda is cute
Chapter 4. Becoming pandas: trade, diplomacy, and surplus
Chapter 5: Panda fandom: Confession, celebrities, and primitivity
Chapter 6. Panda fan sketch: Method and field reflection
Chapter 7. Love panda, love my nation: “Only China has pandas”
Chapter 8. The cute existence: “A fourth kind of feeling”
Chapter 9. Biopowered: “I feel like they love us”
Conclusion. From panda fandom to crustacean fandom
Biography
Yulei Guo is a research associate specializing in giant panda tourism at the Chengdu Research Base of Giant Panda Breeding in China. With a PhD in tourism studies from Otago University, New Zealand, and a master’s degree in service management from Lund University, Sweden, she brings a global perspective to her work. Yulei also completed a visiting fellowship with the Biodiverse Anthropocene program at Oulu University, Finland, in 2024. Her research looks into animal–human interactions and the vibrant world of panda fandom, offering fresh, interdisciplinary insights into this fascinating field.






