1st Edition

Pandemic to Endemic Propositions for the Future

    The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business. Endemic situation indicates that the Covid virus is here to stay but with limited impact. The book provides deeper research on how organizations adapted themselves to the post Covid situation and how they look at the future. The book covers studies from the areas of marketing, finance, human resource, operations, healthcare and education.

    1. Factors Causing Anxiety Among Indian Adults During Covid-19 Pandemic
    Swati A. Vispute and Isha Upadhyay
    2. A Review of Green Supplier Selection for Environmental Benchmarking
    Ravi Sharma, Tripti Sharma and Abhinav Kumar
    3. Visual Merchandising in Retail Stores: A Bibliometric Review
    Prachi Kapte Dhillon and Sujata Joshi
    4. Crypto Hesitancy and Post-COVID Changes in Personal Financial Planning Behaviour: A Thematic Analysis
    Shilpa Deo, Anjali Sane and Gautam Bapat
    5. Maternal Healthcare in the Pandemic: A Case Study of Select Slums in Pune
    Khushbu B. Thadani, Shuchi Benara Misra and Mansi Patnaik
    6. Determining Factors that Influence Customer Behaviour and Measuring Customer Satisfaction around E-Learning Platforms in India
    Ujwal Suri, Dharmesh K. Mishra, Dipen Paul and Sushant Malik
    7. A Bibliometric Study of Global Research Trends in e-learning in the Last Decade
    Yogita Rawat and Ela Goyal
    8. Study of Importance of Green Supply Chain Concepts for Automobile Manufacturers
    Madhup Kantilal Gandhi, Chetan Chaudhari and Chirag M. Gandhi
    9. A Case Study Demonstrating the Effectiveness of Anapana Meditation as an Intervention in Aiding Patients Suffering from COVID in Maharashtra, India
    Seema Pradhan and Nikhil Mehta
    10. A Model for Virtual Reality-based Human Resource Game
    Reena (Mahapatra) Lenka
    11. Modelling Behavioural Biases and Perceived Market Efficiency of Indian Individual Investors
    Ankita Bhatia, Arti Chandani and Brig. Rajiv Divekar
    12. An Inquiry into the Role of Governmental Policy Implications on Private Pharmaceutical Companies
    Vandana Das, Brig. Rajiv Divekar and Pravin Kumar Bhoyar
    13. Spatiotemporal Variation of PM-10 and NOx Over Selected Cities in Maharashtra in the Last Decade
    Soudamini Desai, Shashikant Nehul, Brig. Rajiv Divekar and Pravin Kumar Bhoyar
    14. Status of Financial Literacy Among Working Women During COVID Times: An Empirical Analysis Based on Financial Literacy Determinants
    Rashmy Moray and Nema Buch
    15. Learning Style Preferences of University Students Studying Statistics
    Hirak Dasgupta, Sanjay Krishnapratap Pawar and Archana Shrivastava
    16. Choosing a Restaurant with Ratings and Reviews: How It Affected the Decision-making Process During the Pandemic
    Divendra Ujagare and Rahul Dhaigude
    17. Price—Impact on Consumer Behavior Through e-commerce and Future Opportunities
    Vanishree Pabalkar
    18. Factors Influencing the Intention to Purchase Packaged Food and Beverages in Urban India Post-Pandemic
    Ruby S Chanda
    19. Emotional Intelligence (EI) and Decision-Making Styles of Managers during the Times of Covid
    Suruchi Pandey, Ishani Sharma and Anamika Pandey
    20. Sharing Economy at the Bottom of the Pyramid (BOP) Markets: An Exploratory Study
    P. Sivapragasam and Tajamul Islam
    21. Conceptual Framework for Leading Sustainable Development in Post-Covid-19 Era
    Reena Agrawal and Jaya Chitranshi
    22. Artificial Intelligence in Marketing—Customer Perspective and Future Research Direction
    Arvinth K., Komal Chopra and Deep Arora
    23. Future Value Proposition of Collaborative Spaces in Library—Application of Five Laws
    Dipali Manohar More and Dharmesh K. Mishra
    24. Effect of Credit Risk on Profitability of Indian Commercial Banks: A Panel Data Approach in a Post-Covid Scenario
    Sheena Kumari, Gaurav Malpani, Smita Mehendale and Manish Dadhich
    25. Effect of Financial Education and Capabilities on Financial Decision-Making: Evidence from Urban Working Women in Post-Covid Scenario
    Jitesh Bansal, Smita Mehendale and Abhineet Saxena
    26. The Impact of Service Quality on Customer Satisfaction: A Study of Nationalized Banks in Pune City
    Sumita Pradeep Joshi
    27. Breakdown of Maslow’s Theory of Needs in the Face of Covid Amongst the Corporates
    Raunauk Bhattacharya and Jaya Chitranshi
    28. Financial Sustainability of Farmer Producer Companies in Maharashtra
    Vaishali Vitthal Hadawale and Manish Sinha
    29. A Comparative Study on the Use of Social Media for Financial Literacy During Covid Amongst Mumbai Consumers
    Sagar Talreja


    Brig. (Dr.) Rajiv Divekar

    Brig (Dr.) Rajiv Divekar is the Director of Symbiosis Institute of Management Studies for the last 12 years. SIMS is amongst the top ranked B-schools in India which is over 27 years old. Prior to this he was Head of Faculty Strategic and Operational Studies at Army War College and Faculty member in Defence Strategic Studies at Defence Services Staff College, Wellington. He has done his PhD from Symbiosis International University. He is a M. Phil from D A V V University and MSc from Madras University. A Gold medallist in BE (civil), he has done his MBA specializing in Human Resource Management. He has rich experience of strategy, planning, logistics and human resource management based on his service with multinational teams as part of United Nations Force in both Somalia and Lebanon. He has served in Kargil and Leh on the LoC where he was responsible for the Logistics and Supply Chain Management for soldiers located on posts at 17,000- 22,000 feet in the Siachen Glacier. He has a large number of research publications in National & International Journals & also in Scopus listed Journals. He is also a reviewer for a journal which is indexed in SCOPUS. Under his leadership and guidance, SIMS has been organising an Annual International Research Conference for last 11 years. He teaches Strategy, Human Resource and Leadership to MBA students and has been invited to deliver talks at various organisations and institutes as also to deliver key note address in conferences. He is a recipient of many awards in the field of education. He has been awarded “The Rashtriya Vidya Gaurav Gold Medal” by the Indian Solidarity Council, the “Rajiv Gandhi Education Excellence Award” by International Institute of Education and Management and the “Education Leadership Award” by Education Leadership Awards, Dubai.

    Dr. Komal Chopra

    Dr. Komal Chopra is an Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics. Dr. Komal Chopra has taught subjects such as Retail Management, Consumer Behaviour, andEssentials of Marketing to post-graduate students. He has conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Kathmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. He has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Sage OPEN, Emerald Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education. He has also won the best research paper award at international conferences. He is a PhD guide at Symbiosis International (Deemed University) and PhD referee at the University of Witwatersrand, South Africa. He is an ISO 9001:2015 certified auditor and Co-Convener of SIMS Annual Research Conference.

    Dr. Jaya Chitranchi

    Dr. Jaya Chitranshi, Professor at Symbiosis Institute of Management Studies, Pune is a Ph, D. in Psychology and Masters in Business Administration. She is the recipient of Junior/Senior Research Fellowship (UGC), Kali Prasad Memorial Award (Lucknow University), Literati Outstanding Reviewer Award (Emerald) and Outstanding Woman Management Teacher Award (AIMS International). Her teaching and research areas are organizational behaviour, effective teaching pedagogies, performance management and employee well-being. She has published research papers and has also been part of corporate consultancy projects.

    Dr Smita Mehendale

    Dr. Smita Mehendale is an Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune She has 18+ years of experience in diverse functions like finance, marketing and HR and across industries and educational institutions. She has worked in manufacturing, service sector and consultancy before stepping into academics. She has done her PhD from SPPU, Pune in online retailing. She teaches Research Methodology, Retail Management and Marketing Research at SIMS. She is passionate about training and has conducted sessions for FMCG, healthcare, financial services and educational institutions like Cargill, L&T, Nikita Distributers, SVM, St. Mira’s, BMCC, SVIMS. She has presented numerous papers in international conferences and won best paper awards. She has conducted Faculty Development Programmes and is the co-convener of SIMSARC22.