People, Citizen, and User : Shifting Articulations of Audience in Chinese Communication Research (1978 – 2021) book cover
1st Edition

People, Citizen, and User
Shifting Articulations of Audience in Chinese Communication Research (1978 – 2021)

  • Available for pre-order on March 17, 2023. Item will ship after April 7, 2023
ISBN 9781032468686
April 7, 2023 Forthcoming by Routledge
240 Pages 3 B/W Illustrations

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Book Description

The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China’s media, audiences, and society.

With the new sociology of knowledge, it adopts Laclau and Mouffe’s discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between ‘western’ audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research.

The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and communication studies or China studies.

Table of Contents

1 Introduction  2 Political Transition, Economic Reform, and the Emergence of ‘Audience’ (1978 – 1989)  3 Socialist Market Economy and the Expansion of ‘Audience·Consumer’ (1990 – 2000)  4 Social Transformation and the Construction of ‘People·Citizen·Consumer’ (2001 – 2011)  5 State Governance, Deep Mediatization, and the Reconfiguration of ‘People·Citizen·User’ (2012 – 2021)  6 General Conclusions

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Guiquan Xu is Associate Professor at the School of Communication and Design of Sun Yat-sen University, China. He obtained a joint Ph.D. at the Vrije Universiteit Brussel and the Communication University of China in 2013. His research interests focus on the areas of discourse studies, audience research, and media politics.