It is no longer the case that it’s only society which benefits from CSR actions. A corporation actually helps itself when operating sustainably and does well because of its triple bottom line actions. The editors of People, Planet and Profit believe that whilst Corporate Social Responsibility is by now a familiar concept to academics or practitioners, insufficient attention has been paid to the end product of CSR in practice, which they define in terms of social and economic developmental effect. The contributions in this edited volume explain the developmental aspect of CSR from a conceptual perspective and provide empirical evidence of the impact of CSR delivery on stakeholders in different corners of the World. The emphasis is on what corporations take from and give back to their stakeholders whilst trying to behave in a corporately responsible fashion. Stakeholders, including employees, customers, host communities, governments and NGOs have diverse interests and expectations of CSR. This gives rise to questions about whether the activities corporations support are the ones today’s stakeholders need; whether the CSR programmes being delivered are adequate; and about the relationship between the corporations’ view of what constitutes CSR and that of the supposed beneficiaries. This book offers thoughtful answers to these questions and assesses the outcomes of corporate activities both in developed and developing countries and regions, in terms of economic progress and social and political advancement.
’The concept of corporate social responsibility has taken center stage in the literature of business. Everyone is now aware of the enormous impact of business firms in general and financial institutions in particular on every aspect of modern civilization and in every corner of the globe. In People, Planet and Profit: Socio-Economic Perspectives of CSR, Idowu, Kasum and Mermod have constructed a comprehensive and challenging anthology focused specifically on how large multinational corporations deal with a host of issues from environmental impact to accounting practices.’ Nicholas Capaldi, Director, Center for Spiritual Capital, Loyola University, USA ’I find this book stimulates our thinking on CSR from a new perspective of social and economic development. Its breadth and scope, the variety of data explored at micro and macro levels, and the stark nature of the argument will allow business people and politicians to seek new solutions and new measures of social and economic performance.’ Liangrong Zu, International CSR Specialist, International Training Centre of the International Labour Organization, Italy ’People, Planet and Profit is an impressive achievement. At a time when studies of CSR continue to be dominated by northern hemisphere concepts and examples this book extends the parameters for analysis and debate to areas that hitherto have been neglected. As such People, Planet and Profit should be essential reading for academics and policy makers who are serious about contributing to CSR as a global concept.’ Stephen Vertigans, Head of School of Applied Social Studies Robert Gordon University, UK