Performance Analysis and Coaches in Football A Practical Guide for Coaches

Section I: Performance Analysis in First Team Environments

1. The Evolving Role of Performance Analysis in Football

Benjamin Stanway and Paul Travis

2. Technical Scouting in a First Team Environment

Patrick Oxenham and Yuki Tamaru

3. Professional Development in Performance Analysis

Patrick Oxenham, Nathan Cobb, and John William Francis

4. Case Study: Performance Analysis in Elite Football

Tom Corden

Section II: Performance Analysis in Talent Development Environments

5. Performance Analysis within the Elite Player Performance Plan

Nathan Cobb and Patrick Oxenham

6. Optimising the Quality of Information Required for Talent Management Decision-Making

Patrick Oxenham and Jayamini Ranaweera

7. Pedagogical Delivery Strategies for Performance Analysis

John William Francis, George Buckley, and Steve Rands

8. Case Study: Performance Analysis in Youth Football

Max Ross, Patrick Oxenham, and Tom Stevenson

9. Performance Analysis and the Observation of Psychological Behaviours in Youth Football

Ben Ashdown, Alan McKay, Mustafa Sarkar, Chris Saward, Nathan Cobb, and Julie Johnston

10. The Current State of Play: Performance Analysis in Women and Girl’s Football

Alice Harkness-Armstrong and Naomi Datson

Section III: Performance Analysis in Girls and Women’s Football

11. Using Performance Analysis to Support Individual Player Development (Foundation Phase) in a Girls Talent Development Environment

Carl Wild

12. Utilising Performance Analysis for Talent ID in Women’s Football

Danielle Prescott and Connor Mcgillick

13. The Development of “Coach Analysis” in a Category One Football Academy

Andrew Watt and George Jones

Section IV: Performance Analysis for Coach Development

14. Coaching Analysis

Ben Bartlett

15. Embedding Performance Analysis in Coach Development through the FA Youth Coach Developer Role

Graham Mills

16. Performance Analysis as an Embedded and Contextualised Coach Development Mechanism

Tom Hounsell and Callum Brown

Section V: Understanding the Political and Social Use of Performance Analysis in Football

17. Moving from Player Monitoring to Player-Centred Analysis

Jamie Sellers and Claire Mulvenna

18. Using Performance Analysis to Inform Retain/Release Decisions

Josh Goodfellow and Claire Mulvenna

19. Developing the Relationship between Coaches and Analysts

Dan Ferrar and Claire Mulvenna

20. Half-time Team Talks: Shifting the Focus Away from the Coach’s Voice

Claire Mulvenna

Biography

Patrick Oxenham is the Academy Insights Manager at Fulham Football Club with over 10 years’ experience working with elite football clubs. He is also a former Senior Lecturer in Performance Analysis at St Mary’s University, Twickenham. Patrick is currently pursuing a Doctorate in Professional Studies (DProf) in Data Science, focusing his research on the use of data science frameworks to support process improvements within a Premier League Academy. Patrick is an active researcher with recent projects in the field of performance analysis and data science.

Tom Hounsell is First Team Coach at Wycombe Wanderers FC. He has previously held senior roles within the men’s game, including First Team Assistant Head Coach and Interim Manager at Burton Albion FC. Prior to these roles, Tom spent over a decade at Fulham FC Academy. In addition to his coaching responsibilities, he also served as the Academy Insights Manager. Beyond his applied coaching work, Tom has worked as a Subject Lead and Senior Lecturer at St Mary’s University, Twickenham. He managed multiple undergraduate and postgraduate football coaching, sports coaching, and performance analysis programmes.

Claire Mulvenna currently works in learning and development in elite football. She has over 10 years’ experience as a lecturer and researcher, specialising in the use of performance analysis by coaches and the integration of performance analysis processes in elite football practice. Claire completed her PhD in 2022, focusing on the opportunities and challenges of using performance analysis technology in football. Prior to her career in higher education, she held several coaching and performance analysis roles in both men’s and women’s football.