1st Edition
Performing Consumers Global Capital and its Theatrical Seductions
By Maurya Wickstrom
Copyright 2006
182 Pages
by
Routledge
184 Pages
by
Routledge
184 Pages
by
Routledge
Also available as eBook on:
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.
Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King ; and The Forum... Read more
Introduction 1 On the move at Niketown and Ralph Lauren 2 Robots, gods and greed: the theatrum mundi in the Forum Shops at Caesar’s Palace 3 The Lion King, mimesis, and Disney’s magical capitalism 4 Making Americans: the American Girl Doll and American Girl Place Epilogue
Biography
Maurya Wickstrom is Assistant Professor of Drama at the College of Staten Island, City University of New York. Her work has appeared in leading journals, including Modern Drama and Theatre Journal, and in a new anthology on Disney.
