1st Edition

Performing Corporate Bodies Multinational Theatre in Global India

By Sarah Saddler Copyright 2025
212 Pages 8 B/W Illustrations
by Routledge

212 Pages 8 B/W Illustrations
by Routledge

212 Pages 8 B/W Illustrations
by Routledge

This book offers the first look at corporate theatre, a global management trend that uses dramatic techniques in workplace learning.   Drawing on a decade of research with artists, consultancies, drama schools, and multinational firms in India and across the Global South, Sarah Saddler provides a fascinating perspective on why theatre and performance are finding new legitimacy in corporate... Read more

Acknowledgements

 

Introduction

 

Chapter 1: Dramatic Economies: Capitalism’s Theatrical Transformation

 

Chapter 2: Theatre as “Designer Resistance:” The Humor Politics of the Body Corporate

 

Chapter 3: Cultivating Peak Performers: Corporate Theatre in a VUCA World

 

Chapter 4:  The Performance Ecology of Corporate India

 

Chapter 5: Corporate Theatre: A Global Performance Paradigm

 

Conclusion

 

Index

 

Biography

Sarah Saddler is an Assistant Professor of Theater in the Department of Fine and Performing Arts at Baruch College CUNY, where she teaches courses on arts management and leadership, applied theatre, theatre history, and improvisation. 

Performing Corporate Bodies is an exciting contribution to anthropology and South Asian studies. Saddler’s sensitive exploration of the uses of theatre in corporate training programmes in India provides novel insights into global business cultures and their social implications in postcolonial contexts.   

Carol Upadhya, National Institute of Advanced Studies, Bengaluru

 

Is corporate theatre a sophisticated tool for organizations to control and constrain employees or is it a site of resistance and rebellion from neoliberal capitalism? Saddler’s answer is "yes, and." It is both and more and this lovely work that explores that complexity illustrated by ethnographic data from around the world – and perhaps most intriguingly from outside of Europe and the United States. A must read for every serious consumer of theatre and organizations.

Steven S. Taylor, Foisie School of Business, Worcester Polytechnic Institute

Performing Corporate Bodies in an incisive and indispensable exploration of theater as one of the central mechanisms through which our social worlds become corporatized. Steeped in ethnographic detail, Sadler’s book takes the reader through the theater’s central role in the “new managerialism,” from US university campuses, to the tech hubs of India, to the post-Apartheid workplaces of South Africa, and the city-corporation of Dubai. Able to conscript the most liberatory of theatrical schemes, corporate theater has now risen to become one of the most common and powerful of global performance paradigms. 

Shannon Steen, Associate Professor, Department of Theater, Dance, Performance Studies, UC Berkeley