Desire is both of and beyond the everyday. In an ad for running shoes, for example, the figure of a man jogging at dawn on the Serengeti Plain both evokes a fantasyof escape and invokes a disciplinary norm to stay fit. The bottom line for thead, of course, is to create a desire to consume, the promise being that with thepurchase of these shoes, the consumer can realize yet also transcend the daily exhortationto perform.To say this differently, there is something both real and phantasmic about desire.Yet this notion seems contradictory. Isn't there a difference between the desireto be fit, for example, which is realizable, realistic, and, in these senses, realand the desire to escape routine everydayness, which, for most of us, is inescapablemost of the time? But is exercise real or phantasmic? Certainly noteveryone works out, and even those who make exercise a part of their reality maydo so in order to pursue a fantasy about themselves. And are escapes from dailyroutines phantasmic or real? An escape from the everyday is far more realizablefor some people than even fitness. But here too what is fantasy blends into (andbecomes indistinguishable from) the real: A vacation away from work may be ameans of ensuring a higher level of work performance when one returns.
List of Figures -- Acknowledgments -- Introduction -- 1 Different Differences: Place and Sex in Anthropology -- Feminism and Cultural Studies 1 -- Story 1 -- Story 2 -- Divides Between Theory and Ethnography -- Divides Between Gender and Sexuality -- Disciplinary and Theoretical Divides -- Toward the Bridging of Divides: Playing with the Phallus -- 2 A Male Gaze in Japanese Chlldren's Cartoons or -- Are Naked Female Bodies Always Sexual? -- Sights/Sites of Gender and Sex: Western Theories -- of the Male Gaze -- Machiko-sensei and the Male Gaze in Japanese Children's -- Cartoons -- 3 Cartooning Erotics: Japanese Ero Manga -- Manga: Comics of (not only) Play -- Ero Manga: Texts -- Cutting the Other Cutting Off the Self -- Conclusion -- 4 Japanese Mothers and Obentos: -- The Lunch Box as Ideological State Apparatus -- Cultural Ritual and State Ideology -- Japanese Food as Cultural Myth -- School State and Subjectivity -- Nursery School and Ideological Appropriation of the Obento -- Mothering as Gendered Ideological State Apparatus -- 5 Producing Mothers -- Kyoiku Mama: The Everyday Instiller of Everyday Education -- The Discipline of Summer Vacation -- Productive Mergences: Mother's Love and School's Discipline -- Women's Experiences in Their Roles as Education Mothers -- Conclusion -- 6 Transgressions of the Everyday: Stories of Mother-Son Incest -- in Japanese Popular Culture -- Evils of Incest -- Incestuous Pleasures -- Incest Taboos and Two Myths: Oedipus and Ajase -- Conclusion: Timing and Nationalism -- 7 Pubic Veilings and Public Surveillance: -- Obscenity Laws and Obscene Fantasies in Japan -- Travel and Borders -- What Is Dirty and What Is Clean? -- Modernizing the Public Fetishizing the Pubic -- Covering Territories: State and Border Control -- Lacking Parts -- Postscript -- Notes -- References -- About the Book and Author -- Index.