Perspectives on Framing: 1st Edition (Paperback) book cover

Perspectives on Framing

1st Edition

Edited by Gideon Keren

Psychology Press

344 pages | 25 B/W Illus.

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Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways—in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines—psychology, linguistics, marketing, political science, and medical decision making—come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.


"Is the glass half full or half empty? Quite obviously, the very same situation can be framed quite differently and the framing is highly consequential for subsequent communicative and cognitive processes. The present volume offers outstanding contributions which tackle framing from different perspectives and which in sum allow for an integrative picture. The chapters are authored by outstanding contributors whose work is at the cutting edge of research on framing. The exciting state-of-the-art chapters are a must for any researcher interested in the fascinating causes and consequences of framing." - Herbert Bless, University of Mannheim, Germany

Table of Contents

G. Keren, On the Definition and Possible Underpinnings of Framing Effects: A Brief Review and a Critical Evaluation. S. Sher, C.R.M. McKenzie, Levels of Information: A Framing Hierarchy. D. Soman, H.K. Ahn, Mental Accounting and Individual Welfare. C. Janiszewski, Too Many Views to Capture: Reference Set Effects in Human Judgment. L.M. Moxey, Mechanisms Underlying Linguistic Framing Effects. D.J. Hilton, Linguistic Polarity, Outcome Framing, and the Structure of Decision-Making: A Pragmatic Approach. Y. Schul, Alive or Not Dead: Implications for Framing From Research on Negations. M. Wänke, L. Reutner, Direction-of-Comparison Effects: How and Why Comparing Apples with Oranges is Different from Comparing Oranges With Apples. K.H. Teigen, When Frames Meet Realities: On the Perceived Correctness of Inaccurate Estimates. E.R. Igou, The When and Why of Risky Choice Framing Effects: A Constructive Processing Perspective. S. Moran, I. Ritov, Valence Framings in Negotiations. A.J. Rothman, J.A. Updegraff, Specifying When and How Gain- and Loss-framed Messages Motivate Healthy Behavior: An Integrated Approach. J.N. Druckman, What’s It All About? Framing in Political Science. W.B. de Bruin, Framing Effects in Surveys: How Respondents Make Sense of the Questions We Ask.

About the Series

The Society for Judgment and Decision Making Series

Life is a series of decisions. We make choices every day, small and large; sometimes we choose wisely and other times we choose foolishly. Understanding how people and organizations make decisions is a first step in helping people and organizations to make better decisions.

The Society for Judgment and Decision Making (SJDM) was formed to bring together researchers in a variety of disciplines who study how people and organizations make choices in the face of uncertainty and conflicting goals. SJDM's membership includes researchers in psychology, economics, management, marketing, accounting, medicine, law, public policy, and other disciplines.

The goal of the SJDM book series is two-fold: To provide an outlet for researchers to share their work with others within the field, and to disseminate the latest findings from the field to a broader audience in the service of addressing pressing societal, political, and environmental problems.

A complete list of titles in the SJDM series, which is overseen by the Publications Committee of the Society for Judgment and Decision Making, can be found on the Society's website,

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
PSYCHOLOGY / Cognitive Psychology