Persuasion in Your Life  book cover
3rd Edition

Persuasion in Your Life

ISBN 9780367486303
Published September 28, 2021 by Routledge
356 Pages 104 B/W Illustrations

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USD $120.00

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Book Description

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit

Table of Contents

1. Persuasion in your Life 

2. Ethical Dimensions of Persuasion  

3. Theories of Persuasion  

4. Argumentation 

Eric Jenkins

5. Visual Persuasion 

Katherine Hatfield

6. Persuasion and New Media 

Michelle Maresh

7. Persuasive Public Campaigns  

8. Persuasion and Personal Relationships 

Narissra Punyanunt-Carter

9. Persuasive Dimensions of Nonverbal Communications 

10. Persuasive Dimensions of Health Communication 

Juliann Scholl

11. Persuasion in Business and Professional contexts 

12. Persuasive Presentations 

Eric Jenkins and Chad Edwards

13. Persuasive Humor 

George Pacheco and John Meyer

14. Appraisal of Persuasive Messages

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Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries.

Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), and previously he served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the National Debate Tournament (NDT). He was the 2008 NDT Coach of the Year.