Preface
Organizing Theme: In Your Life
Overview of the Book
Acknowledgments
Chapter 1: Persuasion in Your Life
Chapter 2: Ethical Dimensions of Persuasion
Chapter 3: Theories of Persuasion
Chapter 4: Argumentation
Chapter 5: Visual Persuasion
Chapter 6: Persuasion and New Media
Chapter 7: Persuasive Public Campaigns
Chapter 8: Persuasion and Personal Relationships
Chapter 9: Persuasive Dimensions of Nonverbal Communication
Chapter 10: Persuasive Dimensions of Health Communication
Chapter 11: Persuasion in Business and Professional Contexts
Chapter 12: Persuasive Presentations
Chapter 13: Persuasive Humor
Chapter 14: Appraisal of Persuasive Messages
Index
Biography
Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts, Social Sciences, and Humanities (RCASH) at Missouri State University, USA. In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. He has been inducted into the Central States Communication Association (CSCA) Hall of Fame.
Eric Morris is Professor of Communication at Missouri State University (MSU), USA and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), has epresented District 3 and the AFA on the National Debate Tournament (NDT) committee, and previously served as President of the Cross Examination Debate Association (CEDA). He was the 2008 NDT Coach of the Year.
