1st Edition
Persuasive Gaming in Context
264 Pages
by
Routledge
264 Pages
by
Routledge
The rapid developments in new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in recent decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume,... Read more
1. Persuasive Gaming. From Theory-Based Design to Validation and Back. An Introduction, PART I. THE STUDY OF PERSUASION THROUGH DIGITAL GAMES, PART II. DESIGNING PERSUASIVE GAMES, PART III. ASSESSING THE EFFECTIVENESS OF PERSUASIVE GAMES, Index
Biography
Teresa de la Hera is Assistant Professor of Persuasive Gaming at Erasmus University Rotterdam, where she is member of the Research Cluster Gaming Matters. Jeroen Jansz is Full Professor of Communication and Media at Erasmus University Rotterdam. He holds the Chair of Communication and Media in the Department of Media & Communication. Joost Raessens is Full Professor and Chair of Media Theory at the Faculty of Humanities of Utrecht University, the Netherlands. Ben Schouten is an artist/designer as well as a Full Professor in playful interaction at the department of industrial design of the Eindhoven University of Technology.
