Persuasive Genres : Old and New Media book cover
1st Edition

Persuasive Genres
Old and New Media

ISBN 9780367198541
Published September 30, 2021 by Routledge
230 Pages 31 B/W Illustrations

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Book Description

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet.

Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.

This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.

Table of Contents

Chapter 1 Different Perspectives on Genre

Chapter 2 Multi-level Genre Analysis of Texts

Chapter 3 Genre Analysis of Conventional and Digital Book Blurbs

Chapter 4 Genre Analysis of Conventional and Digital Reviews

Chapter 5 Diversity in Old and New Media Genres

Chapter 6 Revisiting the Concept of Genre


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Sujata S. Kathpalia is Senior Lecturer at the Language and Communication Centre at the Nanyang Technological University, Singapore. She has designed several foundation and advanced English for Specific Academic Purpose (ESAP) courses using the genre-based approach and she teaches these ESAP courses to both undergraduates and postgraduates. Her research interests include genre analysis, academic writing, and English language teaching, and she has published extensively in these research areas.