Old and New Media
- Available for pre-order. Item will ship after September 30, 2021
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the Internet.
Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.
This book would be of interest to those studying or researching the topic of genres, and those interested in re-conceptualising the way in which we interpret and understand genres from linguistic and discourse perspectives.
Table of Contents
Chapter 1 Different Perspectives on Genre
Chapter 2 Multi-level Genre Analysis of Texts
Chapter 3 Genre Analysis of Conventional and Digital Book Blurbs
Chapter 4 Genre Analysis of Conventional and Digital Reviews
Chapter 5 Diversity in Old and New Media Genres
Chapter 6 Revisiting the Concept of Genre
Sujata S. Kathpalia is Senior Lecturer at the Language and Communication Centre at the Nanyang Technological University, Singapore. She has designed several foundation and advanced English for Specific Academic Purpose (ESAP) courses using the genre-based approach and she teaches these ESAP courses to both undergraduates and postgraduates. Her research interests include genre analysis, academic writing, code-switching, and English language teaching, and she has published extensively in these research areas.